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![Summary Marketing Book](/docpics/5d720e45118e6_578121.jpg)
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Summary Marketing Book
- Summary • 54 pages • 2019
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- R192,31
- 12x sold
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This is a summary of the book "Hooley, G., Piercy, N., Nicoulaud, B. and Rudd. J. (2017), N.F., Marketing Strategy and Competitive Positioning, 6/E, Pearson United Kingdom". 

Including chapter 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 16, 17, 18, important articles and lecture notes. This is all you need to prepare yourself for your Marketing exam. 

Please note: some sentences are shorten to make the document more compact.
| Global Strategic Marketing | Summary | Marketing Strategy & Competitive Positioning| Hooley & Piercy | SBM
Summary including all the discussed articles and lecture materials. Course code: 6314M1079
![Identification of Competitive Positions](/docpics/5a4e49a663cc6_384109.jpg)
![Identification of Competitive Positions](https://s.s-bol.com/imgbase0/imagebase3/large/FC/6/5/6/9/9200000048239656.jpg)
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Identification of Competitive Positions
- Summary • 19 pages • 2018
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- R119,42
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All the notes (19 pages) have been written using the book Marketing strategy and competitive positioning and lecture notes. Very detailed with pictures and real-life examples. Well-structured.
All the notes have been written using the book Marketing strategy and competitive positioning and lecture notes. Very detailed with pictures and real-life examples. Well-structured.
All the notes have been written using the book Marketing strategy and competitive positioning and lecture notes. Very detailed with pictures and real-life examples. Well-structured.
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