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Dit document bevat een uitgebreide samenvatting van alle hoorcolleges van Marketing Management (Bedrijfswetenschappen Minor).
Has all the information of chapter 1-3, 5-10
![Summary Foundations of Marketing - an Introduction](/docpics/5b0ffd8c446e0_429394.jpg)
![Summary Foundations of Marketing - an Introduction](/docpics/books/9200000025498172.jpg)
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Summary Foundations of Marketing - an Introduction
- Summary • 179 pages • 2018
- Available in package deal
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- R150,48
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After leaning this summary students will be better prepared for a career as a marketer in a private or public organization. They are able to demonstrate the importance of Marketing as a field of study for a profession in an international context and to interpret cultural differences as a drive for differentiation in Marketing. 

You will be able to:
To define the Marketing process.
To outline the Marketing environment.
To identify a customer value-driven Marketing strategy.
To select a customer...
Samenvatting van de hoofdstukken 1, 3 t/m 12 van het boek 'Marketing Management Fundamentals'
Complete summary of the book 'Marketing, An Introduction' by Armstrong, G and Philip Kotler for the course Marketing Management for IBA.
![BBP 'The third wave'](/docpics/5a25380f06cdb_375525.jpg)
![BBP 'The third wave'](/docpics/books/9200000025498172.jpg)
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BBP 'The third wave'
- Case • 189 pages • 2017
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- R110,30
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Hereby a business plan project of the first year on IBS. The business plan is about a student cafe in the city center of Groningen where you can study and at the same time spend leisure time with friends and play some nice games.
![AMSIB IBMS/IBL YEAR 1: Marketing Management Fundamentals](/docpics/582c9a6f17d60.png)
![AMSIB IBMS/IBL YEAR 1: Marketing Management Fundamentals](/docpics/books/9200000025498172.jpg)
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AMSIB IBMS/IBL YEAR 1: Marketing Management Fundamentals
- Summary • 45 pages • 2016
- Available in package deal
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- R105,27
- 2x sold
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Simple & Effective Summary To Memorize
Chapters 1/15 Excl. Chapters 4 & 11
Everything you need to score an A.
Summary of the first year course 'introduction to Marketing of the European Studies program.
Summary of Marketing Management and Fundamentals (MMF) Chapter 1 t / m 13
Broad summary of the book "Marketing Management for IBA"
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