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Summary the Doctoral thesis of business Administration: To study organizational brand and personal brand in the press field in Vietnam
- Thesis • 52 pages • 2020
- Available in package deal
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- R1.937,58
- + learn more
According to the Information Portal of the Ministry of Information and
Communications, as of June 2016, there were 982 newspapers and magazines licensed
to operate. Specifically, the number of printed newspapers is 193 (in which central: 86,
local: 107); 639 magazines (central: 525, local: 114); Electronic newspaper: 150. The
country currently has 17,297 journalists granted a journalist card.
 According to Holton and Molyneux (2015), the brand - especially the newspaper
brand, has been attractin...
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