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Fully-approved plan of approach/action IBL
- Other • 28 pages • 2018
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- R181,63
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Complete, approved plan of action for my graduation thesis of the International Business & Languages ​​program. Plan of action is entirely in English. Guidelines for the IBL program from Windesheim have been followed during the writing of this plan of approach / graduation work plan. The thesis itself is an Export plan. Written in March 2018
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Global Marketing summary
- Summary • 30 pages • 2018
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- R123,35
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Summary of Global Marketing book by Svend Hollensen, seventh edition. The summary covers all 19 chapters of the book.
Related to the International Marketing for SMEs module.
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IBL year 3 - International Marketing Management Summary (exam semester 2) (Made by Amy Diemer)
- Summary • 42 pages • 2018
- Available in package deal
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- R92,46
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Summary International Marketing Management (IMM)
IBL year 3 semester 2 block 3 and 4
English

Based on book: GLOBAL MARKETING (Sixth edition)
Author: Svend Hollensen
Publisher: Pearson Education Limited
English 872 pages 
9781292100111 

Chapters: 1, 2, 3, 4, 6, 7, 8, 9, 10, 11, 12, 14, 15, 16


Full exam content summary
Course module code: IBLIMM02R3


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Competitive advantage
- Class notes • 19 pages • 2018
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- R314,08
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Understanding the MACRO and trading environments is essential to a company if it is to sustain global competitive advantage. This paper discusses this statement and explains by using appropriate global marketing theory and concepts how a company could remain successful in a dynamic industry.
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Global Marketing
- Summary • 88 pages • 2018
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- R133,65
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This document summarizes Hollensen's book 'Global Marketing' (excluding H5, H7, H13 and H18). This summary is in English. The topics that are offered are the decision to internationalize, deciding which markets to enter, market entry strategies, designing the global marketing program, and implementing and coordinating the global marketing program.
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Market entry strategy
- Class notes • 26 pages • 2018
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- R217,36
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This paper critically discusses why the market entry strategy adopted by a company is often considered to be the most important decision it has to make.
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Global reseaarch
- Class notes • 16 pages • 2018
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- R156,92
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The international researcher potentially has an enormous task. But the most important aspect is the search for similar segments of customers across geographically dispersed regions or countries. This paper discusses the key tasks that must be undertaken in segmenting global markets and how market research might contribute to this.

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Global marketing mix
- Summary • 11 pages • 2018
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- R217,36
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This paper discusses the notion that consumer tastes become similar around the world and explain what would be the effect of this on a company trying to develop a global marketing mix.
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International marketing exam period four (Global Marketing, Hollensen)
- Summary • 31 pages • 2017
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- R113,06
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Summary for the subject International Marketing, second year. The summary consists of the text and images from the book Global Marketing of Svend Hollensen. The summary was made using teachers' powerpoint presentations, so the main topics. Each chapter lists which sections need not be learned, so they are not included in the summary. Finally, the part of chapter 19 is not complete, so read that chapter again from the book. Summary is in English, including a glossary with a number of terms in al...
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International Marketing exam (Answers)
- Exam (elaborations) • 5 pages • 2018
- Available in package deal
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- R61,57
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This is the practice exam of International Marketing from the G-cluster of the Small Business and Retail Management (Entrepreneurship and Retail Management) course. In this document the answers have been priced. Do you want separate documents so that you can also learn the questions without the answers? Then also take the version "ask" or buy a bundle.