Customer Relationship Management

Mnm3712 summary - notes on chapters.100% CORRECT questions, answers, workings and explanations.TOPIC1: The Nature of Relationship Marketing In this module you will be introduced to one of the key assets of any organisation, namely customer relationships. You will discover how marketers can create new value for their customers, suppliers, employees and other stakeholders by managing these relationships. If these relationships are the key assets of the organisation, then all the organisation'...

MNM3712 Notes.100% TRUSTED Answers, guidelines, workings and references.

MNM3712 QUESTIONS and answers for case study TOYOTA.100% TRUSTED Answers, guidelines, workings and references.

MNM3712 Summary notes.Detailed working, solutions, memo, notes & explanations.TOPIC 1: THE TRADITIONAL MARKETING APPROACH Study Unit 1: The Traditional marketing approach 1.1 The MARKETING CONCEPT Focusses on researching customers’ needs and wants and hen leads the manufacturing of a product/service that satisfies that need Principles that must be practices achieving the marketing concept • Consumer orientation • Profit orientation • Organisationnel intégration 1.2 THE TRADITI...