Marketing Management 354 (M354)
Stellenbosch University (SUN)
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Marketing Management 344 & 354 Comprehensive Notes & Summaries for A2 Preparation
Stellenbosch University (Third Year Modules)

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Marketing Management 354 Comprehensive Notes & Summaries for A2 Preparation Stellenbosch University – Third Year Module
- Summary • 109 pages • 2025
- Available in package deal
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Unlock academic success with this complete, high-quality study guide for Markeing Management 354. These structured notes were made using the prescribed textbook and study material to provide ‘essay-style’ summaries per chapter. 
 
An in-depth description of what these notes cover: 
Chapter 1: Defining Marketing for the New Realities 
•	The Scope of Marketing 
•	The New Marketing Realities 
o	Market Forces 
o	Market Outcomes 
o	The emergence of Holistic Marketing 
•	The Role of Marketi...
This bundle includes A1 and A2 notes for both Marketing 344 (research) and Marketing 354 (strategic)
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Marketing Management 354 A1 & A2 Notes
- Summary • 58 pages • 2022
- Available in package deal
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- R200,00
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These notes were made using the class slides, student summaries as well as my own notes from class.
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Marketing Management 354
- Summary • 109 pages • 2018
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- R200,00
- 39x sold
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Summaries of Marketing Management 354 we were told to study in 2017.
Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23
Neatly Structured. Full sentences. Really comprehensive
(Chapters are in the order of the module framework)
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