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Marketing Management Notes (15th edition)
Philip Kotler, Kevin Lane Keller - ISBN: 9781292092621
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View all 43 notes of Marketing Management, written by Philip Kotler, Kevin Lane Keller. All Marketing Management notes, summaries and study guides are written by fellow students or tutors. Get yourself a Marketing Management study guide or other study material that matches your study style perfectly, and studying will be a breeze.
Best selling Marketing Management notes
Elaborate summary of Kotler & Keller's Marketing Management, Global edition, 15th edition. Contains chapters 1, 2, 4, 5, 8, 9, 10, 11, 12, 13, 14, 15, 16, 20 & 22.
- Summary
- • 140 pages •
Elaborate summary of Kotler & Keller's Marketing Management, Global edition, 15th edition. Contains chapters 1, 2, 4, 5, 8, 9, 10, 11, 12, 13, 14, 15, 16, 20 & 22.
COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
- Summary
- • 63 pages •
COMPLETE ENGLISH SUMMARY Marketing Management - Of Chapters 1-6 & 9-22 15th edition. Overview is given on the first page, 
 NOTE: The document was written for the Marketing Management MC Exam at UvA. This document does NOT cover each definition/example mentioned in the book, instead it captures the important frameworks and definitions of each chapter to optimally prepare a student for the exam and not overload them with unnecessary information.
Summaries of Marketing Management 354 we were told to study in 2017.
Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23
Neatly Structured. Full sentences. Really comprehensive
(Chapters are in the order of the module framework)
- Summary
- • 109 pages •
Summaries of Marketing Management 354 we were told to study in 2017.
Chapters 1, 2, 3, 6, 8, 9, 10, 11, 12, 13, 15,16, 19, 20, 21, 22, 23
Neatly Structured. Full sentences. Really comprehensive
(Chapters are in the order of the module framework)
Samenvatting van het hele boek Management en Marketing van Kotler en Keller.
- Summary
- • 128 pages •
Samenvatting van het hele boek Management en Marketing van Kotler en Keller.
H1 tot 22. Kottler Keller. Marketing Management. 15th edition. Pearson. Useful for the study Business and Consumer Sciences at Wageningen University. Also including images to better understand the theory!
- Summary
- • 104 pages •
H1 tot 22. Kottler Keller. Marketing Management. 15th edition. Pearson. Useful for the study Business and Consumer Sciences at Wageningen University. Also including images to better understand the theory!
Uitgebreide Nederlandse samenvatting van de 15e editie van het boek: Marketing Management (Kotler & Keller, 2016). Bevat de hoofdstukken 1 t/m 5 en 9 t/m 23. Minor Business Administration. Universiteit van Amsterdam. 2015 - 2016
- Summary
- • 72 pages •
Uitgebreide Nederlandse samenvatting van de 15e editie van het boek: Marketing Management (Kotler & Keller, 2016). Bevat de hoofdstukken 1 t/m 5 en 9 t/m 23. Minor Business Administration. Universiteit van Amsterdam. 2015 - 2016
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
- Summary
- • 83 pages •
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
- Exam (elaborations)
- • 886 pages •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through.

Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621.

Good luck!
- Summary
- • 29 pages •
Neat English summary for the course Marketing of the bachelor Business Administration at the UvA. This summary includes all the lectures (notes, slides, etc.) of the course. I added some lecture notes as well as important points of the lecture slides. Easy to read through.

Book: Marketing Management (15 edition) Kotler Keller, 9 7812 9209 2621.

Good luck!
Summary for the Endterm for Marketing.
Book: Marketing Management - Kotler & Keller.
Bachelor Business Administration, UvA, second year.
- Summary
- • 40 pages •
Summary for the Endterm for Marketing.
Book: Marketing Management - Kotler & Keller.
Bachelor Business Administration, UvA, second year.
Do you have documents that match this book? Sell them and earn money with your knowledge!
Newest Marketing Management summaries
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
- Summary
- • 83 pages •
This study guide will help you with the course Marketing at EUC. It is therefore designed specifically for EUC students. Good luck with your exams! 
It is based on the book Marketing Management from Kotler and Ketler 15th edition. 
Chapter 1, 2, 3, 4, 5, 6, 8, 9, 10, 11, 13, 16, 19, 20 are the chapter that are in this summary. 
 
Deze samenvatting zal je helpen met het vak Marketing van EUC. Het is specifiek voor EUC studenten, maar het kan jouw ook helpen! Veel success met je tentamen. 
De sa...
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
- Exam (elaborations)
- • 886 pages •
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER (Updated version, 2020/2021) 
TEST BANK FOR MARKETING MANAGEMENT, 15TH EDITION BY PHILIP KOTLER 
Marketing Management
Summary for the Endterm for Marketing.
Book: Marketing Management - Kotler & Keller.
Bachelor Business Administration, UvA, second year.
- Summary
- • 40 pages •
Summary for the Endterm for Marketing.
Book: Marketing Management - Kotler & Keller.
Bachelor Business Administration, UvA, second year.
Het document bestaat uit onderdelen die belangrijk zijn voor het tentamen. Daarbij wordt vermeld op welke pagina dit te vinden is in het bijbehorende boek.
- Other
- • 5 pages •
Het document bestaat uit onderdelen die belangrijk zijn voor het tentamen. Daarbij wordt vermeld op welke pagina dit te vinden is in het bijbehorende boek.
college notes with images of important graphs and tables. There are literal quotes from the teacher.
- Class notes
- • 47 pages •
college notes with images of important graphs and tables. There are literal quotes from the teacher.
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
- Summary
- • 95 pages •
BMO-24306 / MST-24306 Summary of the lectures of Frans Verhees (marketing part)
Includes the summary of Marketing Management book and other course material. Could be used instead of the book, as it is a broad summary. 
 
Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
- Summary
- • 82 pages •
Includes the summary of Marketing Management book and other course material. Could be used instead of the book, as it is a broad summary. 
 
Main book: Marketing Management. Chapter 1-6, 9-11, 16, 19-22
Word limit: 4000 words 
About the Assignment 
Research the following two products 
· Lenovo Laptop 
· Apple Laptop 
Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. 
Task 
Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...
- Essay
- • 22 pages •
Word limit: 4000 words 
About the Assignment 
Research the following two products 
· Lenovo Laptop 
· Apple Laptop 
Visit stores, observe the displays and talk to salespeople, examine the products and their marketing communications and read expert and consumer reviews. Take careful notes of your observations and complete the following tasks. 
Task 
Answer the following questions. Use tables and diagrams as much as possible. Use theory to structure your discussion and the data y...
This is a summary of the lectures for the course marketing.
- Class notes
- • 32 pages •
This is a summary of the lectures for the course marketing.
Textbook notes from all weeks
- Summary
- • 13 pages •
Textbook notes from all weeks
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