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Marketing research and methodology (MRB21)

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Summary Marketing research and methodology (MRB21)

  • Summary Marketing research and methodology (MRB21)

  • Summary • 81 pages • 2021
  • MARKETING RESEARCH SERVES TWO IMPORTANT PURPOSES: Provides the organisation with information about customer demand for products and services Gives customers the opportunity to express their views and needs and thus influence decision making to ensure they get the products and services that they want.
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