Elite Academic Institute 068 053 513 262 1185
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Educating the world for a better change
,Elite Academic Institute 068 053 513 262 1185
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore, the documents provided here including past assignments, tests
and notes are intended SOLELY for educational purposes and as a guide to help
students understand academic concepts and improve their writing skills. These
materials should not be submitted as final work, as doing so may constitute academic
dishonesty. Students are encouraged to use them as reference points, develop their
own understanding and produce original work that reflects their knowledge and critical
thinking. Students are also encouraged to regenerate their own (personalized)
solutions paying particular attention to module contents as prescribed by module
facilitators, lecturers and supervisors. If this document is plagiarized by the users and
fails, ELITE ACADEMIC INSTITUTE should not be rendered accountable since the
contents in this document only give learners a kick-start on what is expected of them
from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE ALL THE INFORMATION IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENTS
Educating the world for a better change
, Elite Academic Institute 068 053 513 262 1185
ENJOY!!!!
Table of Contents
QUESTION 1 (20 Marks) ........................................................................................... 4
Assessing the Strategic Impact of “Monday Haircare” as a Brand Name ................... 5
Memorability: Simplicity Driving Consumer Recall ..................................................... 5
Meaningfulness: Emotional and Experiential Value ................................................... 6
Distinctiveness: Standing Out in a Crowded Market .................................................. 6
Extendability: Flexibility for Brand Growth .................................................................. 6
Relevance: Aligning with Modern Consumer Expectations ........................................ 7
Conclusion ................................................................................................................. 7
QUESTION 3 [60 MARKS] (20 Marks) ....................................................................... 8
Product Differentiation ................................................................................................ 8
Services Differentiation .............................................................................................. 9
Channel Differentiation ............................................................................................... 9
Image Differentiation ................................................................................................ 10
Creating a Unique Value Proposition ....................................................................... 10
Implementing the Strategy ....................................................................................... 11
Educating the world for a better change
ademic In
Ac sti
te
tu
Eli
te
he
de
W
re a
G ra eM
d u a t e s Ar
Educating the world for a better change
,Elite Academic Institute 068 053 513 262 1185
WARNING: PLEASE NOTE THAT PLAGIARISM IS A SERIOUS ACADEMIC
OFFENSE, therefore, the documents provided here including past assignments, tests
and notes are intended SOLELY for educational purposes and as a guide to help
students understand academic concepts and improve their writing skills. These
materials should not be submitted as final work, as doing so may constitute academic
dishonesty. Students are encouraged to use them as reference points, develop their
own understanding and produce original work that reflects their knowledge and critical
thinking. Students are also encouraged to regenerate their own (personalized)
solutions paying particular attention to module contents as prescribed by module
facilitators, lecturers and supervisors. If this document is plagiarized by the users and
fails, ELITE ACADEMIC INSTITUTE should not be rendered accountable since the
contents in this document only give learners a kick-start on what is expected of them
from their areas of specialty.
CAUTION: STUDENTS ARE NOT MANDATED TO USE ALL THE INFORMATION IN
THIS DOCUMENT IN WRITING THEIR ASSIGNMENTS
Educating the world for a better change
, Elite Academic Institute 068 053 513 262 1185
ENJOY!!!!
Table of Contents
QUESTION 1 (20 Marks) ........................................................................................... 4
Assessing the Strategic Impact of “Monday Haircare” as a Brand Name ................... 5
Memorability: Simplicity Driving Consumer Recall ..................................................... 5
Meaningfulness: Emotional and Experiential Value ................................................... 6
Distinctiveness: Standing Out in a Crowded Market .................................................. 6
Extendability: Flexibility for Brand Growth .................................................................. 6
Relevance: Aligning with Modern Consumer Expectations ........................................ 7
Conclusion ................................................................................................................. 7
QUESTION 3 [60 MARKS] (20 Marks) ....................................................................... 8
Product Differentiation ................................................................................................ 8
Services Differentiation .............................................................................................. 9
Channel Differentiation ............................................................................................... 9
Image Differentiation ................................................................................................ 10
Creating a Unique Value Proposition ....................................................................... 10
Implementing the Strategy ....................................................................................... 11
Educating the world for a better change
