This section explores Aristotle’s foundational ideas about how people communicate and understand the world. Through his theory of rhetoric, Aristotle described persuasion as an art based on three key appeals-ethos (credibility), pathos (emotion), and logos (logic). These elements explain how speakers influence their audiences effectively. He also introduced the concept of causality, outlining four causes-material, formal, efficient, and final-to explain why things exist or happen. Together, these theories show that communication and action both rely on understanding how and why ideas take shape. Aristotle’s insights remain central to modern communication, argument, and reasoning.
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