COM3702 Assignment 3
PORTFILIO (COMPLETE
ANSWERS) Semester 2 2025 -
DUE 27 October 2025
For assistance contact
Email:
, SWOT Analysis for EcoTrend: Strategic Media Management Overhaul
The SWOT analysis provides a structured framework for evaluating the brand's internal
(Strengths and Weaknesses) and external (Opportunities and Threats) environment to inform a
relevant and resilient media strategy.
Internal Analysis: Strengths and Weaknesses
Factor Description Implication for Media Strategy
Reinforcement: Media strategy must
EcoTrend has a proven,
leverage this core strength as the
S1. Core Competency historically successful track
central narrative (e.g., green
in Eco-Friendly Line record and established
marketing, sustainable production
(Strength) credibility in promoting its
transparency) to differentiate from
eco-friendly fashion line.
competition.
Being a "mid-sized global Efficiency: Existing global media
S2. Established
fashion brand" implies existing channels provide a platform for rapid
Global Media
channels, partnerships, and strategic pivot and unified messaging
Presence (Strength)
communication infrastructure. across markets.
The brand is struggling to keep Innovation Gap: Strategy must
W1. Struggle to pace with the "ever-evolving prioritize investment in digital
Maintain Relevance media landscape" (e.g., TikTok innovation, new media formats (e.g.,
(Weakness) trends, influencer marketing short-form video), and youth-focused
shifts). platform partnerships.
Relying heavily on Risk Mitigation: Strategy must
W2. Potential for sustainability success can include robust crisis communication
"Greenwashing" backfire if media planning and media audits to ensure
Accusations communications lack radical all sustainability claims are verifiable
(Weakness) transparency or are challenged (e.g., using blockchain for supply
by competitors. chain transparency).
External Analysis: Opportunities and Threats
Factor Description Implication for Media Strategy
O1. Increased Targeting: Media spend should focus
Consumer Demand Shifting consumer expectations on values-driven platforms and
for Sustainability mean the market is growing for
communities, moving beyond simple
(Opportunity) genuinely sustainable brands,
product promotion to selling a
PORTFILIO (COMPLETE
ANSWERS) Semester 2 2025 -
DUE 27 October 2025
For assistance contact
Email:
, SWOT Analysis for EcoTrend: Strategic Media Management Overhaul
The SWOT analysis provides a structured framework for evaluating the brand's internal
(Strengths and Weaknesses) and external (Opportunities and Threats) environment to inform a
relevant and resilient media strategy.
Internal Analysis: Strengths and Weaknesses
Factor Description Implication for Media Strategy
Reinforcement: Media strategy must
EcoTrend has a proven,
leverage this core strength as the
S1. Core Competency historically successful track
central narrative (e.g., green
in Eco-Friendly Line record and established
marketing, sustainable production
(Strength) credibility in promoting its
transparency) to differentiate from
eco-friendly fashion line.
competition.
Being a "mid-sized global Efficiency: Existing global media
S2. Established
fashion brand" implies existing channels provide a platform for rapid
Global Media
channels, partnerships, and strategic pivot and unified messaging
Presence (Strength)
communication infrastructure. across markets.
The brand is struggling to keep Innovation Gap: Strategy must
W1. Struggle to pace with the "ever-evolving prioritize investment in digital
Maintain Relevance media landscape" (e.g., TikTok innovation, new media formats (e.g.,
(Weakness) trends, influencer marketing short-form video), and youth-focused
shifts). platform partnerships.
Relying heavily on Risk Mitigation: Strategy must
W2. Potential for sustainability success can include robust crisis communication
"Greenwashing" backfire if media planning and media audits to ensure
Accusations communications lack radical all sustainability claims are verifiable
(Weakness) transparency or are challenged (e.g., using blockchain for supply
by competitors. chain transparency).
External Analysis: Opportunities and Threats
Factor Description Implication for Media Strategy
O1. Increased Targeting: Media spend should focus
Consumer Demand Shifting consumer expectations on values-driven platforms and
for Sustainability mean the market is growing for
communities, moving beyond simple
(Opportunity) genuinely sustainable brands,
product promotion to selling a
