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marketing

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you will understand the basics of marketing and be able to understand what marketing is and be able to Explain the concept of the Marketing Mix and Identify five core Marketplace concepts

Institution
Northrise University
Course
Marketing









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Marjolein Visser, Berend Sikkenga Basisboek online marketing
  • 2018-03-19
  • 9789001887148
  • 3

Written for

Institution
Northrise university
Course
Marketing
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Document information

Uploaded on
January 8, 2021
Number of pages
8
Written in
2020/2021
Type
Class notes
Professor(s)
Daniel nkaba
Contains
Session one to 7

Subjects

  • understand the basics of marketing and be able to understand what marketing is and be able to explain the concept of the marketing mix and identify five core marketplace concepts

Content preview

MARKETING
MKT 201 –
INTRODUCTION TO
MARKETING
PRESENTED BY DM KASEMPA
(MKT 201 P2 INSTRUCTOR)

, INTRODUCTION TO MARKETING –
PART 1
Objectives
 Define the term Marketing

 Outline the key steps of a typical Marketing Process

 Identify five core Marketplace concepts

 Explain the concept of the Marketing Mix
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