THE BMZ ACADEMY
THE BMZ ACADEMY
053 8213
BMZ ACADEMY 061 262 1185/068 053 8213Page 1 of 25
, THE BMZ ACADEMY
Table of Contents
Section 1: Background of Turfex Landscaping and Garden Services ............................. 3
Section 3.1: Government Support for SMMEs ................................................................ 4
a) Discuss government institutions that support SMMEs (5 marks for the theoretical
discussion). ..................................................................................................................... 5
b) Provide examples on how the chosen SME/SMME can be supported by these
institutions (10 marks for the practical application). ......................................................... 6
Section 3.2: Opportunities for Local Business Expansion in South Africa ....................... 8
a) Explain 5 opportunities for local business expansion in South Africa (5 marks for the
theoretical discussion). .................................................................................................... 9
b) Provide practical examples of how the chosen SME/SMME may use these
opportunities to expand their business (10 marks for the practical application). ........... 11
Section 3.3: Developments and Trends in Brand Promotion in South Africa ................. 12
a) Discuss a minimum of 5 developments and trends in brand promotion in South Africa
(5 marks for the theoretical discussion). ........................................................................ 13
b) Provide practical examples of the developments and trends in brand promotions of the
chosen SME/SMME (10 marks for practical application)............................................... 15
Section 4: Recommendations ....................................................................................... 17
Reference List ............................................................................................................... 21
BMZ ACADEMY 061 262 1185/068 053 8213Page 2 of 25
, THE BMZ ACADEMY
Section 1: Background of Turfex Landscaping and Garden Services
Turfex Landscaping and Garden Services is a small, family-owned enterprise operating
within the landscaping and horticultural industry in South Africa. Established in 2016, the
company was founded to respond to the increasing demand for professional, sustainable,
and affordable landscaping solutions in residential, commercial, and municipal areas. As
a registered SMME, Turfex Landscaping falls within the “small enterprise” category of
South Africa’s National Small Business Amendment Act, employing fewer than 50
employees and maintaining annual turnover below R10 million. The business plays a vital
role in the township economy by contributing to job creation, local economic development,
and environmental beautification.
Products and Services Offered
Turfex Landscaping and Garden Services provides a broad range of horticultural and
environmental maintenance services. Its primary offerings include garden design and
installation, lawn planting and maintenance, tree trimming, irrigation system setup, and
landscape renovation for both private and corporate clients. The company also offers
seasonal clean-up services and pest control for gardens, as well as the installation of
water-efficient irrigation systems to promote sustainable water use. In addition, Turfex
has diversified into supplying compost, topsoil, and decorative plants to small garden
centres, thus integrating a micro-retail component into its service portfolio. The
enterprise’s commitment to quality workmanship and environmental responsibility has
enabled it to build long-term relationships with clients seeking reliable and eco-friendly
landscaping solutions.
Location and Operational Scope
The company is based in Protea Glen, Soweto, a rapidly developing township within the
City of Johannesburg Metropolitan Municipality. From this base, Turfex serves both local
households and nearby business districts such as Roodepoort, Lenasia, and Randburg.
Its location provides strategic access to suburban clients as well as emerging township
BMZ ACADEMY 061 262 1185/068 053 8213Page 3 of 25
THE BMZ ACADEMY
053 8213
BMZ ACADEMY 061 262 1185/068 053 8213Page 1 of 25
, THE BMZ ACADEMY
Table of Contents
Section 1: Background of Turfex Landscaping and Garden Services ............................. 3
Section 3.1: Government Support for SMMEs ................................................................ 4
a) Discuss government institutions that support SMMEs (5 marks for the theoretical
discussion). ..................................................................................................................... 5
b) Provide examples on how the chosen SME/SMME can be supported by these
institutions (10 marks for the practical application). ......................................................... 6
Section 3.2: Opportunities for Local Business Expansion in South Africa ....................... 8
a) Explain 5 opportunities for local business expansion in South Africa (5 marks for the
theoretical discussion). .................................................................................................... 9
b) Provide practical examples of how the chosen SME/SMME may use these
opportunities to expand their business (10 marks for the practical application). ........... 11
Section 3.3: Developments and Trends in Brand Promotion in South Africa ................. 12
a) Discuss a minimum of 5 developments and trends in brand promotion in South Africa
(5 marks for the theoretical discussion). ........................................................................ 13
b) Provide practical examples of the developments and trends in brand promotions of the
chosen SME/SMME (10 marks for practical application)............................................... 15
Section 4: Recommendations ....................................................................................... 17
Reference List ............................................................................................................... 21
BMZ ACADEMY 061 262 1185/068 053 8213Page 2 of 25
, THE BMZ ACADEMY
Section 1: Background of Turfex Landscaping and Garden Services
Turfex Landscaping and Garden Services is a small, family-owned enterprise operating
within the landscaping and horticultural industry in South Africa. Established in 2016, the
company was founded to respond to the increasing demand for professional, sustainable,
and affordable landscaping solutions in residential, commercial, and municipal areas. As
a registered SMME, Turfex Landscaping falls within the “small enterprise” category of
South Africa’s National Small Business Amendment Act, employing fewer than 50
employees and maintaining annual turnover below R10 million. The business plays a vital
role in the township economy by contributing to job creation, local economic development,
and environmental beautification.
Products and Services Offered
Turfex Landscaping and Garden Services provides a broad range of horticultural and
environmental maintenance services. Its primary offerings include garden design and
installation, lawn planting and maintenance, tree trimming, irrigation system setup, and
landscape renovation for both private and corporate clients. The company also offers
seasonal clean-up services and pest control for gardens, as well as the installation of
water-efficient irrigation systems to promote sustainable water use. In addition, Turfex
has diversified into supplying compost, topsoil, and decorative plants to small garden
centres, thus integrating a micro-retail component into its service portfolio. The
enterprise’s commitment to quality workmanship and environmental responsibility has
enabled it to build long-term relationships with clients seeking reliable and eco-friendly
landscaping solutions.
Location and Operational Scope
The company is based in Protea Glen, Soweto, a rapidly developing township within the
City of Johannesburg Metropolitan Municipality. From this base, Turfex serves both local
households and nearby business districts such as Roodepoort, Lenasia, and Randburg.
Its location provides strategic access to suburban clients as well as emerging township
BMZ ACADEMY 061 262 1185/068 053 8213Page 3 of 25
