COM2602
ASSIGNMENT 1 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: SEPTEMBER 2025
, Introduction
Communication is the backbone of every organisation. In the modern corporate
environment, communication fields and disciplines overlap and contribute to how
individuals, groups, and organisations interact. Integrated Organisational
Communication (IOC) seeks to streamline communication functions so that strategy,
identity, and stakeholder engagement are coherent and effective.
This assignment addresses four critical areas: the major communication fields, the
strategic role of organisational communication, methods of communication integration,
and evaluation models used to measure communication effectiveness. Through this
exploration, the significance of integrated communication in fostering organisational
success will be highlighted.
Question 1: Communication and the Organisation (30 Marks)
1.1 Six Communication Fields (Barker & Angelopulo, 2013)
According to Barker and Angelopulo (2013), communication can be categorised into
distinct but interrelated fields. These fields shape the flow of information across
organisations and society.
1. Intrapersonal Communication
o This refers to communication within an individual’s mind. It involves self-
reflection, internal dialogue, and decision-making processes. For example,
a manager reflecting on how to approach a difficult conversation
demonstrates intrapersonal communication.
2. Interpersonal Communication
o Interpersonal communication occurs between two or more individuals. It
can be verbal or non-verbal and is essential for building relationships in
ASSIGNMENT 1 SEMESTER 2 2025
UNIQUE NO.
DUE DATE: SEPTEMBER 2025
, Introduction
Communication is the backbone of every organisation. In the modern corporate
environment, communication fields and disciplines overlap and contribute to how
individuals, groups, and organisations interact. Integrated Organisational
Communication (IOC) seeks to streamline communication functions so that strategy,
identity, and stakeholder engagement are coherent and effective.
This assignment addresses four critical areas: the major communication fields, the
strategic role of organisational communication, methods of communication integration,
and evaluation models used to measure communication effectiveness. Through this
exploration, the significance of integrated communication in fostering organisational
success will be highlighted.
Question 1: Communication and the Organisation (30 Marks)
1.1 Six Communication Fields (Barker & Angelopulo, 2013)
According to Barker and Angelopulo (2013), communication can be categorised into
distinct but interrelated fields. These fields shape the flow of information across
organisations and society.
1. Intrapersonal Communication
o This refers to communication within an individual’s mind. It involves self-
reflection, internal dialogue, and decision-making processes. For example,
a manager reflecting on how to approach a difficult conversation
demonstrates intrapersonal communication.
2. Interpersonal Communication
o Interpersonal communication occurs between two or more individuals. It
can be verbal or non-verbal and is essential for building relationships in
