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MNM3701 Assignment 2 Semester 2 2025 (Answer Guide) - Due 15 September 2025

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MNM3701 Assignment 2 Semester 2 2025 (Answer Guide) - Due 15 September 2025 Contents 1. Introduction 2 2. Segmentation, Targeting and Positioning 2 2.1 Segmentation 3 Segmentation of Bathu’s Market 3 1. Individual Customers 3 2. Business Customers 4 2.2 Targeting 5 Bathu’s Targeting Strategy 5 1. Individual Customers (Primary Target Market) 6 2. Business Customers (Secondary Target Market) 6 Evaluation of Targeting Approach 6 2.3 Positioning 7 Bathu’s Current Positioning 7 Positioning for Individual Customers 7 Positioning for Business Customers 7 Evaluation of Positioning Strategy 8 References 8

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Institution: University of South Africa (Unisa)
Course: MNM3701 (MNM3701)

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MNM3701 Assignment 2
Semester 2 2025
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15 September 2025

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MNM3701 Assignment 2 Semester 2 2025 (Answer Guide) - Due 15 September 2025

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