MNM3701 (MNM3701)

University of South Africa (Unisa)

Here are the best resources to pass MNM3701 (MNM3701). Find MNM3701 (MNM3701) study guides, notes, assignments, and much more.

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Strategic Marketing

Tony Proctor

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MNM3701 REVISION QUESTIONS WITH 100% CORRECT ANSWERS – 2025 PAST PAPERS
Exam (elaborations) • 43 pages • 2025

MNM3701 REVISION QUESTIONS WITH 100% CORRECT ANSWERS – 2025 PAST PAPERS QUESTIONS WITH RESPECTIVE ANSWERS

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MNM3701 EXAM PACK 2025/2026 – QUESTION & ANSWERS
Exam (elaborations) • 43 pages • 2025

MNM3701 EXAM PACK 2025/2026 – QUESTION & ANSWERS QUESTIONS WITH ANSWERS, COMPILED FROM RECENT PAST EXAM PAPERS. PERFECT FOR EXAM PREPARATION.

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MNM3701 PORTFOLIO SEMESTER 2 2025 *COMPLETE ANSWERS* DUE DATE 20 OCTOBER 2025 (BEST ANSWERS FOR THIS ASSIGNMENT)
Exam (elaborations) • 26 pages • 2025

MNM3701 PORTFOLIO SEMESTER 2 2025 *COMPLETE ANSWERS* DUE DATE 20 OCTOBER 2025 (BEST ANSWERS FOR THIS ASSIGNMENT)

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MNM3701 Assignment 2 Semester 2 2025 (Answer Guide) - Due 15 September 2025
Exam (elaborations) • 10 pages • 2025

MNM3701 Assignment 2 Semester 2 2025 (Answer Guide) - Due 15 September 2025 1. Introduction Bathu is a proudly South African footwear brand established in 2015 by entrepreneur Theo Baloyi. The brand is widely recognised for its uniquely designed mesh sneakers, which have become a symbol of innovation, culture, and township pride. As an SMME (Small, Medium, and Micro Enterprise), Bathu operates within South Africa’s highly competitive retail and fashion sector, where it has carved out a niche...

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MNM3701 Assignment 2 Semester 2 2025 (Answer Guide) - Due 15 September 2025
Exam (elaborations) • 10 pages • 2025

MNM3701 Assignment 2 Semester 2 2025 (Answer Guide) - Due 15 September 2025 Contents 1. Introduction 2 2. Segmentation, Targeting and Positioning 2 2.1 Segmentation 3 Segmentation of Bathu’s Market 3 1. Individual Customers 3 2. Business Customers 4 2.2 Targeting 5 Bathu’s Targeting Strategy 5 1. Individual Customers (Primary Target Market) 6 2. Business Customers (Secondary Target Market) 6 Evaluation of Targeting Approach 6 2.3 Positioning 7 Bathu’s Current Positioning 7 P...