Introduction
This assignment explores the concept of public relations research, highlighting its
significance in informing strategic decision-making and communication practices. It
discusses various research methodologies and approaches, including probability sampling
techniques, quasi-experimental designs, and quantitative and qualitative research
approaches. Additionally, it examines threats to internal validity and provides examples of
research methodologies used in public relations. By understanding these concepts and
methodologies, public relations professionals can conduct effective research that informs
organisational strategy and enhances stakeholder relationships.
1.
Public relations research is a comprehensive and systematic investigation into the
complexities of organisational communication, reputation management, and stakeholder
relationships. It seeks to inform strategic decision-making and communication practices,
ultimately enhancing organisational effectiveness and fostering positive relationships with
key stakeholders. A pertinent example topic would be "An in-depth exploratory study on the
impact of social media engagement strategies on enhancing corporate reputation among
millennials in the financial sector, with a particular focus on the role of influencer
marketing and online brand advocacy."
2.
2.1 Simple Random Sampling
Simple random sampling is a fundamental probability sampling technique where every
member of the population has an equal chance of being selected. This method eliminates
bias and ensures generalisable results, providing a reliable representation of the
population. For instance, using a random number generator to select participants from a
comprehensive database can facilitate this process. The key advantage of simple random
, sampling is its ability to minimise selection bias, thereby enhancing the validity and
reliability of the research findings.
2.2 Systematic Sampling
Systematic sampling involves selecting sample members at fixed intervals from a randomly
ordered population list. This method is efficient and ensures a spread across the
population, but requires careful consideration of the list's ordering to avoid bias.
Researchers must scrutinise the list's structure and ordering to mitigate potential biases
and ensure that the sample is representative of the population.
3.
1.Non-equivalent control group design
Compares groups that haven't been randomly assigned, often due to practical constraints
such as existing team structures or geographical locations. This design allows for
comparison between groups, but requires careful analysis to account for potential biases
and ensure that the groups are comparable in terms of relevant characteristics.
2. Time series design
Involves collecting data at multiple points in time before and after an intervention to
understand trends and impact. This design is useful for evaluating the effectiveness of
organisational changes or policy implementations, and can provide valuable insights into
the dynamics of organisational systems.
4.
1.Quantitative approach
Involves collecting and analysing numerical data to understand public relations
phenomena, often using statistical methods to identify trends and correlations. This
approach provides a broad overview of the research issue and can be particularly useful for
This assignment explores the concept of public relations research, highlighting its
significance in informing strategic decision-making and communication practices. It
discusses various research methodologies and approaches, including probability sampling
techniques, quasi-experimental designs, and quantitative and qualitative research
approaches. Additionally, it examines threats to internal validity and provides examples of
research methodologies used in public relations. By understanding these concepts and
methodologies, public relations professionals can conduct effective research that informs
organisational strategy and enhances stakeholder relationships.
1.
Public relations research is a comprehensive and systematic investigation into the
complexities of organisational communication, reputation management, and stakeholder
relationships. It seeks to inform strategic decision-making and communication practices,
ultimately enhancing organisational effectiveness and fostering positive relationships with
key stakeholders. A pertinent example topic would be "An in-depth exploratory study on the
impact of social media engagement strategies on enhancing corporate reputation among
millennials in the financial sector, with a particular focus on the role of influencer
marketing and online brand advocacy."
2.
2.1 Simple Random Sampling
Simple random sampling is a fundamental probability sampling technique where every
member of the population has an equal chance of being selected. This method eliminates
bias and ensures generalisable results, providing a reliable representation of the
population. For instance, using a random number generator to select participants from a
comprehensive database can facilitate this process. The key advantage of simple random
, sampling is its ability to minimise selection bias, thereby enhancing the validity and
reliability of the research findings.
2.2 Systematic Sampling
Systematic sampling involves selecting sample members at fixed intervals from a randomly
ordered population list. This method is efficient and ensures a spread across the
population, but requires careful consideration of the list's ordering to avoid bias.
Researchers must scrutinise the list's structure and ordering to mitigate potential biases
and ensure that the sample is representative of the population.
3.
1.Non-equivalent control group design
Compares groups that haven't been randomly assigned, often due to practical constraints
such as existing team structures or geographical locations. This design allows for
comparison between groups, but requires careful analysis to account for potential biases
and ensure that the groups are comparable in terms of relevant characteristics.
2. Time series design
Involves collecting data at multiple points in time before and after an intervention to
understand trends and impact. This design is useful for evaluating the effectiveness of
organisational changes or policy implementations, and can provide valuable insights into
the dynamics of organisational systems.
4.
1.Quantitative approach
Involves collecting and analysing numerical data to understand public relations
phenomena, often using statistical methods to identify trends and correlations. This
approach provides a broad overview of the research issue and can be particularly useful for
