THE BMZ ACADEMY
THE BMZ ACADEMY
@061 262 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213Page 1 of 19
, THE BMZ ACADEMY
COM3706 – Assignment 01 (Semester 02, 2025)
Research Proposal: Content Analysis of Sports Coverage in The Citizen
Newspaper
Declaration
I declare that this assignment is my own work and that I have properly
acknowledged all sources used. I understand Unisa’s policies on plagiarism and
academic integrity. This assignment has not been submitted previously for
assessment at any other module or institution.
Signature:____________________________
Date: __________________
BMZ ACADEMY 061 262 1185/068 053 8213Page 2 of 19
, THE BMZ ACADEMY
Table of Contents
1.1 Introduction ..................................................................................................... 4
1.2 Research Problem Statement / Main Issue ..................................................... 4
1.3 Subproblems ................................................................................................... 4
1.5 Theoretical Framework: Framing .................................................................... 5
1.4 Literature Review ............................................................................................ 5
1.6 Research Design .......................................................................................... 12
1.7 Conclusion .................................................................................................... 15
References ......................................................................................................... 16
BMZ ACADEMY 061 262 1185/068 053 8213Page 3 of 19
THE BMZ ACADEMY
@061 262 053 8213
BMZ ACADEMY 061 262 1185/068 053 8213Page 1 of 19
, THE BMZ ACADEMY
COM3706 – Assignment 01 (Semester 02, 2025)
Research Proposal: Content Analysis of Sports Coverage in The Citizen
Newspaper
Declaration
I declare that this assignment is my own work and that I have properly
acknowledged all sources used. I understand Unisa’s policies on plagiarism and
academic integrity. This assignment has not been submitted previously for
assessment at any other module or institution.
Signature:____________________________
Date: __________________
BMZ ACADEMY 061 262 1185/068 053 8213Page 2 of 19
, THE BMZ ACADEMY
Table of Contents
1.1 Introduction ..................................................................................................... 4
1.2 Research Problem Statement / Main Issue ..................................................... 4
1.3 Subproblems ................................................................................................... 4
1.5 Theoretical Framework: Framing .................................................................... 5
1.4 Literature Review ............................................................................................ 5
1.6 Research Design .......................................................................................... 12
1.7 Conclusion .................................................................................................... 15
References ......................................................................................................... 16
BMZ ACADEMY 061 262 1185/068 053 8213Page 3 of 19