COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) - DUE 8 September 2025

COM3708 Assignment 1 (COMPLETE ANSWERS) Semester 2 2025 (258697) - DUE 8 September 2025 .. This portfolio entails the planning of a real integrated communication campaign that you have to develop for a local charity, a local school or some other non-profit organisation, based on the guidelines for integrated campaigns as described in your prescribed book and the study guide. Due to time constraints, you need to only plan the campaign and not implement it. You have to approach the organiser(s) of the local organisation to obtain permission as well as cooperation from the organisation to enable and facilitate the development and execution of the prospective campaign. (If necessary, this Tutorial Letter 101 can be shown as authorisation for the assignment.) The consecutive steps for the development of the integrated communication campaign required in performing the required assignment are detailed below. 1 PHASE 1: ASSESS Outcome of phase 1 A document should be produced that exhaustively details particulars of the audience assessment, the organisation's broader operations and objectives, the pertinent environmental conditions, historical and future considerations, as well as the details, perceptions, status and communication of the idea that forms the focus of the campaign. The document should include a complete situation analysis. Assessment of the relevant variables should be based on observation, informal research and investigation and, finally, formal research. To compile this document systematically, you should do the following: 1.1 Identify the communicator Study section 13.5.1.2 in the prescribed book and do the following: 1.1.1 Identify an organisation or organisations that you will approach with the proposal to plan a communication campaign. Write down the name of the organisation(s) and its (their) contact details. Downloaded by Master Vincent () lOMoARcPSD| 4 1.1.2 Write a letter to the owner/manager/organiser of the organisation in which you explain that you would like to meet him/her to propose the planning of a communication campaign – also explain what the campaign will entail. Explain that persons concerned will be under no obligation to implement the campaign, and provide particulars of what the planning process will require. Remember, this first act of approaching the organisation is also an act of communication – convincing the organisation and its management that you can add value to the organisation (selling yourself and your expertise). Attach the letter as an appendix. Write a report covering the following: 1.1.3 What was your experience in approaching the organisation – did you experience it as positive or negative? 1.1.4 How did the organisation respond to your request? 1.1.5 You have to establish a working relationship with the organisation – what arrangements would you make? To whom would you report and who would be your contact person at the organisation? How often would you report back to the organisation? Write a brief report on how you established a working relationship with the organisation. 1.1.6 Identify who the communicator for the campaign would be. Would it be the organisation as a whole, a section of the organisation, etcor so forth? Substantiate your choice by explaining why the communicator has been designated. 1.2 Identify the target audience Study section 13.5.1.4 in the prescribed book, as well as the work you may have covered in the research modules. You will be required to do some formal research, while consulting textbooks on research methodology would be advisable (assuming you are not familiar with research methodology). Complete the following activities and report on each in the portfolio: 1.2.1 Formulate a brief problem statement for the research (remember that this should be a research problem statement – trying to collect the information to identify the real communication opportunities or problems). 1.2.2 Formulate at least three sub-problems. (a) Sub-problem 1: How would it contribute to solving the main problem? (b) Sub-problem 2: How would it contribute to solving the main problem? (c) Sub-problem 3: How would it contribute to solving the main problem? 1.2.3 Formulate one research question for each sub-problem. (a) Research question 1: (b) Research question 2: (c) Research question 3: Downloaded by Master Vincent () lOMoARcPSD| 5 1.2.4 Identify the unit of analysis. 1.2.5 Identify the population(s) for the study. 1.2.6 Describe the sampling procedure(s) that has (have) been applied. 1.2.7 Identify the specific methodology that you would apply and describe how you developed your measuring instrument. 1.2.8 Report your results in full. 1.2.9 Explain how you made provision for audience segmentation in terms of demographics (at least) and other variables in your research (e.g. by including these variables as part of a questionnaire). 1.2.10 Explain what you learned from the research exercise by answering the following questions: (a) Explain what you discovered about the organisation. (b) To what extent could you predict the results? (c) In your estimation, was the research worthwhile? (d) Explain how the research could influence the way you plan your campaign. COMPLETING PHASE 1.2 1.2 Identify the target audience For this phase you will be required to conduct formal research on the target audience. It is therefore recommended that you consult the work you may have covered in the research m