CHAPTER 2
OVERALL ORGANISASION PERFORMANCE
__________________________________________________
THE IMPORTANCE OF CREATIVE THINKING AND PROBLEM-
SOLVING TECHNIQUES
Creative thinking – identifying a problem the consumer is not even aware of yet and
finding a way to solve that problem
The aim of finding creative solutions to business related problems is to create and
maintain a competitive advantage.
Steps that could be followed during a problem-solving process:
Explain the Choose the best
Identify the
impact on the solution(s) and
resource gap
business and explain it in
and obtain
consider diffrent breadth AND
these resourses
sollutions depth
STRATEGIES TO IMPROVE THE OVERALL PERFORMANCE OF
THE BUSINESS
Pros and Cons chart
This technique helps the manager to make decisions based on the advantages and
disadvantages of a specific option.
Decision Tree
A decision tree is a visual representation of different outcomes to a single event.
Value Chain Analysis
PE2STLE
SWOT analysis
It’s a useful tool to look at the external AND internal environments. The ‘S’ and ‘W’ refer
to the INTERNAL issues. The ‘O’ and ‘T’ refer to the issues in the macro and/or market
environments.
Delphi technique
This technique is used as a method to obtain the opinions of experts on a particular
topic, without necessarily engaging face to face.
OVERALL ORGANISASION PERFORMANCE
__________________________________________________
THE IMPORTANCE OF CREATIVE THINKING AND PROBLEM-
SOLVING TECHNIQUES
Creative thinking – identifying a problem the consumer is not even aware of yet and
finding a way to solve that problem
The aim of finding creative solutions to business related problems is to create and
maintain a competitive advantage.
Steps that could be followed during a problem-solving process:
Explain the Choose the best
Identify the
impact on the solution(s) and
resource gap
business and explain it in
and obtain
consider diffrent breadth AND
these resourses
sollutions depth
STRATEGIES TO IMPROVE THE OVERALL PERFORMANCE OF
THE BUSINESS
Pros and Cons chart
This technique helps the manager to make decisions based on the advantages and
disadvantages of a specific option.
Decision Tree
A decision tree is a visual representation of different outcomes to a single event.
Value Chain Analysis
PE2STLE
SWOT analysis
It’s a useful tool to look at the external AND internal environments. The ‘S’ and ‘W’ refer
to the INTERNAL issues. The ‘O’ and ‘T’ refer to the issues in the macro and/or market
environments.
Delphi technique
This technique is used as a method to obtain the opinions of experts on a particular
topic, without necessarily engaging face to face.
