, MNG3701 Assignment 2
Semester 2 2025
DUE September 2025
Use this document as a guide and for references to answer your assignment
Questions 1. (10 marks)
Use the RBV model to analyse the internal environment of Clicks Group
Limited.In your analysis do the following: Explain by means of examples the
resource position of Clicks Group Limited.
1. Overview of the RBV Model
The RBV model proposes that an organisation can achieve a competitive
advantage by possessing internal resources and capabilities that meet the
following criteria:
Valuable: Help the firm exploit opportunities or neutralise threats.
Rare: Not widely possessed by competitors.
Inimitable: Cannot be easily replicated.
Non-substitutable: Cannot be replaced by other resources.
2. Resource Position of Clicks Group Limited
Clicks Group Limited, a leading retail and healthcare group in South Africa,
has developed several key internal resources that align with the RBV
framework:
a) Human Resources and Expertise (Valuable and Rare)
Clicks benefits from a well-trained and professional workforce, especially in
its pharmacy division. The group has invested in training pharmacists
through its Clicks Pharmacy Academy, developing a pipeline of scarce
Semester 2 2025
DUE September 2025
Use this document as a guide and for references to answer your assignment
Questions 1. (10 marks)
Use the RBV model to analyse the internal environment of Clicks Group
Limited.In your analysis do the following: Explain by means of examples the
resource position of Clicks Group Limited.
1. Overview of the RBV Model
The RBV model proposes that an organisation can achieve a competitive
advantage by possessing internal resources and capabilities that meet the
following criteria:
Valuable: Help the firm exploit opportunities or neutralise threats.
Rare: Not widely possessed by competitors.
Inimitable: Cannot be easily replicated.
Non-substitutable: Cannot be replaced by other resources.
2. Resource Position of Clicks Group Limited
Clicks Group Limited, a leading retail and healthcare group in South Africa,
has developed several key internal resources that align with the RBV
framework:
a) Human Resources and Expertise (Valuable and Rare)
Clicks benefits from a well-trained and professional workforce, especially in
its pharmacy division. The group has invested in training pharmacists
through its Clicks Pharmacy Academy, developing a pipeline of scarce
