, MNG3701 Assignment 2 (COMPLETE ANSWERS)
Semester 2 2025 - DUE September 2025; 100%
TRUSTED Complete, trusted solutions and
explanations.
Questions 1 (10 marks)
Use the RBV model to analyse the internal environment of Clicks Group
Limited. In your analysis do the following: Explain by means of
examples the resource position of Clicks Group Limited.
1. Resource Position of Clicks Group Limited
The RBV model suggests that resources must be valuable, rare,
inimitable, and non-substitutable (VRIN) to give a sustainable
competitive advantage. Below is an analysis of Clicks Group’s internal
environment using this framework:
a. Tangible Resources
i. Retail Store Network
Clicks operates over 850 retail outlets across South Africa and has an
expanding footprint. These physical assets provide extensive customer
access and support brand presence.
Valuable: High foot traffic and convenience support revenue
growth.
Rare: While other retailers exist, few have the scale of Clicks in
the health and beauty niche.
Inimitable: The scale and retail footprint are difficult to replicate
quickly.
Semester 2 2025 - DUE September 2025; 100%
TRUSTED Complete, trusted solutions and
explanations.
Questions 1 (10 marks)
Use the RBV model to analyse the internal environment of Clicks Group
Limited. In your analysis do the following: Explain by means of
examples the resource position of Clicks Group Limited.
1. Resource Position of Clicks Group Limited
The RBV model suggests that resources must be valuable, rare,
inimitable, and non-substitutable (VRIN) to give a sustainable
competitive advantage. Below is an analysis of Clicks Group’s internal
environment using this framework:
a. Tangible Resources
i. Retail Store Network
Clicks operates over 850 retail outlets across South Africa and has an
expanding footprint. These physical assets provide extensive customer
access and support brand presence.
Valuable: High foot traffic and convenience support revenue
growth.
Rare: While other retailers exist, few have the scale of Clicks in
the health and beauty niche.
Inimitable: The scale and retail footprint are difficult to replicate
quickly.
