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AIN3701 Assignment 3 (COMPLETE ANSWERS) 2025 – DUE 8 August 2025; 100% TRUSTED Complete, trusted solutions and explanations

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AIN3701 Assignment 3 (COMPLETE ANSWERS) 2025 – DUE 8 August 2025; 100% TRUSTED Complete, trusted solutions and explanations FitNation Gym. Company background In the heart of Centurion, Gauteng, nestled between buzzing cafes and high-performance office blocks, stands FitNation Gym — a modern health sanctuary for South Africans seeking transformation. FitNation has rapidly evolved from a small startup into one of the country’s most respected gym franchises, with branches in Pretoria, Johannesburg, and Polokwane. More than just a workout space, FitNation is a community-driven brand that believes in data-powered health, structured fitness, and holistic wellbeing. REQUIRED: Marks (a) Open a document in Word. Save this document as yourstudentnumber_S, for example _VanS. Number the following question as: Question 1 (a) in your Word document. Based on the dialogue provided in the assignment, create a fishbone (Ishikawa) diagram to visually map the likely causes of the recent membership decline at FitNation Gym. Hints: - Identify and include at least four root cause categories. - Under each category, provide a minimum of two contributing factors based on the meeting discussion. REQUIRED: Marks (a) Continue to work in the same Word document as mentioned in question 1(a) Number the following question as: Question 2 (a) in your Word document. In line with IFRS 15 - Revenue from Contract with Customers, identify all distinct performance obligations embedded in the 24-month contract with members. 2 (b) Number the following question as:

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,AIN3701 Assignment 3 (COMPLETE ANSWERS) 2025 –
DUE 8 August 2025; 100% TRUSTED Complete, trusted
solutions and explanations


Question 1(a)
Fishbone (Ishikawa) Diagram: Causes of Membership
Decline at FitNation Gym
Explanation of Root Causes Identified:
1. Marketing & Brand
o Limited targeted advertising has reduced visibility.

o Negative brand perception may discourage new or

returning members.
2. Marketing & Brand Awareness
o Stronger competitors in the market are attracting

clients.
o Price competition causes current members to consider

cheaper alternatives.
3. Economic Factors
o The economic downturn affects consumer spending.

o Increased uncertainty discourages commitment to

long-term memberships.
4. Member Experience & Retention
o Overcrowding makes workouts uncomfortable.

o Inconsistent engagement and lack of personalized

services lead to dissatisfaction.
5. Facilities & Services

, o Shortage of fitness equipment frustrates users.
o Lack of sufficient recovery and support services
reduces overall value.

Connected book
 image
Soraya Sedkaoui Automated Data Analytics
Publisher: 2024 ISBN: 9781394325481 Edition: Unknown

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