1
TOURISM
Term 3
2025
GRADE 11
These notes are compiled from SACAI November 2019, 2020, 2021 & 2022 question
papers. DBE NOV 2022, EC/NOVEMBER 2022, EC/NOVEMBER 2020. TOURISM: GRADE
11wcedeportal.co.za/eresource/195971.@IMPAQ TASK 4_T3/2023. @IMPAQ T3_Test
2023.IMAGES: CANVA.COM
This information/answers come from the memorandum (there are more possible answers).
Some information is repeated - I want to show you the different ways in which the same
information is asked. For more Juffrou Ansie products, contact
Good Luck: Juffrou Ansie
CONTENTS
LOCAL, REGIONAL AND INTERNATIONAL TOURISM p. 4
Regional tourism
TOURIST ATTRACTIONS p. 10
SADC's tourist attractions (World Heritage Sites)
MAPWORK AND TOUR PLANNING p. 19
The tour plan
MARKETING p. 27
Promotional and advertising techniques
The marketing budget
FOREIGN CURRENCY TRADING p. 33
COMMUNICATION AND CUSTOMER SERVICE p. 39 - 44
Global Distribution Systems (GDS) and Central Reservation Systems (CRS)
@Juffrou_Ansie
, 2
Luanda The capital of Angola
Heritage Valuable items such as historical buildings that have been passed
down from previous generations and form part of the history of a
group or a nation
Neighbouring An entrance or departure point to or from a region or a country is
countries' called a gateway.
gateways / A major airport or gateway for international and domestic
"Gateways" travellers, facilitating air transport connections.
OR Tambo OR Tambo International Airport is South Africa's main gateway for
International international air travellers.
Airport
Foreign exchange The process of converting one currency to another.
trading
Land travel markets Land travel markets are countries where at least 60% of inbound
tourists
entering the country by land (Botswana, Lesotho, Malawi,
Mozambique, Namibia, Swaziland, Zambia and Zimbabwe)
Air travel markets Air travel markets are those countries where at least 60% of inbound
tourists entering the country by air
Namibia The Fish River Canyon attracts tourists to Namibia. The capital of
Namibia is Windhoek.
Makhanda The annual National Arts Festival held in Makhanda attracts many
local tourists.
Scheduled tour A tour that is planned to depart on a regular basis, regardless of the
number of tourists booked on it.
Exhibition An example of a promotional advertising technique (below the line)
Shoulder season A travel season between peak and off-peak seasons,
especially spring and fall, when rates tend to be
relatively low.
Mozambique and These SADC countries border the Indian Ocean on the east.
Tanzania
A market segment A market segment is another name for a group of tourism
customers who are similar and share similar characteristics.
Seasonality Refers to certain times of the year when people go on holiday more
(e.g. Easter weekend and December/January). Low season is when
people travel much less – in South Africa when school terms are in
place.
@Juffrou_Ansie
, 3
Geographic Visits to all provinces and not just to certain provinces.
distribution
Travel organizer A tour operator forms part of the travel organizer sector of the
sector tourism industry.
An itinerary An itinerary is a schedule including dates, times, activities and
accommodation for a tour
Marketing Marketing will help employees in the tourism industry improve
service delivery to customers.
Hello Usually said with a slight bow and clasped hands
Kosher A term to describe food that complies with a strict set of dietary
rules in Judaism
Bend A Japanese display of respect, regret, gratitude and greeting
Billboard A large outdoor advertising structure
Brochure Usually folded and contains only a summary of information that is
promotional in nature
Etosha National Namibia's most popular park for wildlife, which is also
Park characterized by a large salt pan.
Tsodilo Hills This attraction has one of the highest
concentrations of rock art in the world.
Lake Kariba The largest man-made lake in the world along the border between
Zambia and Zimbabwe.
Bazaruto Island A luxurious, tropical holiday destination located
Group near the southern coast of Mozambique.
Royal Hills of An important spiritual and historical site for the citizens of
Ambohimanga Madagascar
Mkhaya Nature This park is home to the largest population of black rhinos in the
Reserve Kingdom of Eswatini.
CATHSSETA To ensure that your client always receives the best service, regular
in-service training must be conducted. The institution CATHSSETA
is used, which offers this skills development to people.
The Vredefort The Vredefort Dome is currently the largest and one of the oldest
Dome meteorite impact sites in the world.
@Juffrou_Ansie
, 4
Grade I Grade I sites are National Heritage Sites and are managed by the
South African Heritage and Resources Agency.
MICE tourism MICE tourism refers to business tourism. Meetings, Incentives,
Conferences and Events/Exhibitions
Bank selling rate • The exchange rate at which the currency dealer sells foreign
(BVK) notes.
• The rate at which foreign exchange dealers, e.g. commercial
banks, will sell foreign currency.
Bank buying rate The exchange rate at which the currency dealer, e.g. commercial
(BOWL) banks, buys foreign currency.
LOCAL, REGIONAL AND INTERNATIONAL TOURISM
Regional tourism
Regional tourism takes place in a specific geographical area, for example Africa. Regional
tourism – organisations market the region.
The role of the Regional Tourism Organisation of
Southern Africa (RETOSA)
• RETOSA promotes and markets tourism in the
Southern Africa region.
• RETOSA consists of board members from national
tourism authorities and tourism bodies in the private sector.
RETOSA's objectives are to:
• To create a clear destination identity for Southern Africa in the market
• To increase the amount of inbound tourism to and in Southern Africa.
• Encourage businesses to invest in tourism in the region.
• To market Southern African destinations in the USA and Europe together with
national tourist organisations and the private sector and to focus on the new
emerging markets of India, China, Japan and other countries in the Far East.
@Juffrou_Ansie
TOURISM
Term 3
2025
GRADE 11
These notes are compiled from SACAI November 2019, 2020, 2021 & 2022 question
papers. DBE NOV 2022, EC/NOVEMBER 2022, EC/NOVEMBER 2020. TOURISM: GRADE
11wcedeportal.co.za/eresource/195971.@IMPAQ TASK 4_T3/2023. @IMPAQ T3_Test
2023.IMAGES: CANVA.COM
This information/answers come from the memorandum (there are more possible answers).
Some information is repeated - I want to show you the different ways in which the same
information is asked. For more Juffrou Ansie products, contact
Good Luck: Juffrou Ansie
CONTENTS
LOCAL, REGIONAL AND INTERNATIONAL TOURISM p. 4
Regional tourism
TOURIST ATTRACTIONS p. 10
SADC's tourist attractions (World Heritage Sites)
MAPWORK AND TOUR PLANNING p. 19
The tour plan
MARKETING p. 27
Promotional and advertising techniques
The marketing budget
FOREIGN CURRENCY TRADING p. 33
COMMUNICATION AND CUSTOMER SERVICE p. 39 - 44
Global Distribution Systems (GDS) and Central Reservation Systems (CRS)
@Juffrou_Ansie
, 2
Luanda The capital of Angola
Heritage Valuable items such as historical buildings that have been passed
down from previous generations and form part of the history of a
group or a nation
Neighbouring An entrance or departure point to or from a region or a country is
countries' called a gateway.
gateways / A major airport or gateway for international and domestic
"Gateways" travellers, facilitating air transport connections.
OR Tambo OR Tambo International Airport is South Africa's main gateway for
International international air travellers.
Airport
Foreign exchange The process of converting one currency to another.
trading
Land travel markets Land travel markets are countries where at least 60% of inbound
tourists
entering the country by land (Botswana, Lesotho, Malawi,
Mozambique, Namibia, Swaziland, Zambia and Zimbabwe)
Air travel markets Air travel markets are those countries where at least 60% of inbound
tourists entering the country by air
Namibia The Fish River Canyon attracts tourists to Namibia. The capital of
Namibia is Windhoek.
Makhanda The annual National Arts Festival held in Makhanda attracts many
local tourists.
Scheduled tour A tour that is planned to depart on a regular basis, regardless of the
number of tourists booked on it.
Exhibition An example of a promotional advertising technique (below the line)
Shoulder season A travel season between peak and off-peak seasons,
especially spring and fall, when rates tend to be
relatively low.
Mozambique and These SADC countries border the Indian Ocean on the east.
Tanzania
A market segment A market segment is another name for a group of tourism
customers who are similar and share similar characteristics.
Seasonality Refers to certain times of the year when people go on holiday more
(e.g. Easter weekend and December/January). Low season is when
people travel much less – in South Africa when school terms are in
place.
@Juffrou_Ansie
, 3
Geographic Visits to all provinces and not just to certain provinces.
distribution
Travel organizer A tour operator forms part of the travel organizer sector of the
sector tourism industry.
An itinerary An itinerary is a schedule including dates, times, activities and
accommodation for a tour
Marketing Marketing will help employees in the tourism industry improve
service delivery to customers.
Hello Usually said with a slight bow and clasped hands
Kosher A term to describe food that complies with a strict set of dietary
rules in Judaism
Bend A Japanese display of respect, regret, gratitude and greeting
Billboard A large outdoor advertising structure
Brochure Usually folded and contains only a summary of information that is
promotional in nature
Etosha National Namibia's most popular park for wildlife, which is also
Park characterized by a large salt pan.
Tsodilo Hills This attraction has one of the highest
concentrations of rock art in the world.
Lake Kariba The largest man-made lake in the world along the border between
Zambia and Zimbabwe.
Bazaruto Island A luxurious, tropical holiday destination located
Group near the southern coast of Mozambique.
Royal Hills of An important spiritual and historical site for the citizens of
Ambohimanga Madagascar
Mkhaya Nature This park is home to the largest population of black rhinos in the
Reserve Kingdom of Eswatini.
CATHSSETA To ensure that your client always receives the best service, regular
in-service training must be conducted. The institution CATHSSETA
is used, which offers this skills development to people.
The Vredefort The Vredefort Dome is currently the largest and one of the oldest
Dome meteorite impact sites in the world.
@Juffrou_Ansie
, 4
Grade I Grade I sites are National Heritage Sites and are managed by the
South African Heritage and Resources Agency.
MICE tourism MICE tourism refers to business tourism. Meetings, Incentives,
Conferences and Events/Exhibitions
Bank selling rate • The exchange rate at which the currency dealer sells foreign
(BVK) notes.
• The rate at which foreign exchange dealers, e.g. commercial
banks, will sell foreign currency.
Bank buying rate The exchange rate at which the currency dealer, e.g. commercial
(BOWL) banks, buys foreign currency.
LOCAL, REGIONAL AND INTERNATIONAL TOURISM
Regional tourism
Regional tourism takes place in a specific geographical area, for example Africa. Regional
tourism – organisations market the region.
The role of the Regional Tourism Organisation of
Southern Africa (RETOSA)
• RETOSA promotes and markets tourism in the
Southern Africa region.
• RETOSA consists of board members from national
tourism authorities and tourism bodies in the private sector.
RETOSA's objectives are to:
• To create a clear destination identity for Southern Africa in the market
• To increase the amount of inbound tourism to and in Southern Africa.
• Encourage businesses to invest in tourism in the region.
• To market Southern African destinations in the USA and Europe together with
national tourist organisations and the private sector and to focus on the new
emerging markets of India, China, Japan and other countries in the Far East.
@Juffrou_Ansie
