COM1513
ASSIGNMENT 3 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 26 MAY 2025
, COM1513 – Assignment 3 Portfolio
Question 1: Communication Situations & the Transactional Model
1.1 Three Communicative Situations
➤ Situation 1: Internal Announcement of Retrenchments
Context: In 2020, SABC management informed staff of plans to retrench around
400 employees. This message was delivered through internal meetings and
emails, with senior management as the primary senders and employees as the
receivers.
Direction and Interaction: The communication was largely top-down and
formal, with limited immediate feedback.
Roles and Motivation: Management aimed to address the company’s financial
challenges through restructuring and cost-cutting measures.
➤ Situation 2: Employee Protests and Industrial Action
Context: In response, employees and unions organised protests outside SABC
offices and issued public statements via media outlets. These events took place
in physical public spaces and digital platforms.
Direction and Interaction: This represented two-way communication, where
employees actively voiced their dissatisfaction through collective and
expressive feedback.
Roles and Motivation: Employees aimed to oppose the retrenchments, calling
for transparency and meaningful consultation. They exercised their right to
participation in decisions affecting their livelihoods.
➤ Situation 3: Public and Media Reactions
ASSIGNMENT 3 SEMESTER 1 2025
UNIQUE NO.
DUE DATE: 26 MAY 2025
, COM1513 – Assignment 3 Portfolio
Question 1: Communication Situations & the Transactional Model
1.1 Three Communicative Situations
➤ Situation 1: Internal Announcement of Retrenchments
Context: In 2020, SABC management informed staff of plans to retrench around
400 employees. This message was delivered through internal meetings and
emails, with senior management as the primary senders and employees as the
receivers.
Direction and Interaction: The communication was largely top-down and
formal, with limited immediate feedback.
Roles and Motivation: Management aimed to address the company’s financial
challenges through restructuring and cost-cutting measures.
➤ Situation 2: Employee Protests and Industrial Action
Context: In response, employees and unions organised protests outside SABC
offices and issued public statements via media outlets. These events took place
in physical public spaces and digital platforms.
Direction and Interaction: This represented two-way communication, where
employees actively voiced their dissatisfaction through collective and
expressive feedback.
Roles and Motivation: Employees aimed to oppose the retrenchments, calling
for transparency and meaningful consultation. They exercised their right to
participation in decisions affecting their livelihoods.
➤ Situation 3: Public and Media Reactions
