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Educating the world for a better change
,Elite Academic Institute 068 053 513 262 1185
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Educating the world for a better change
, Elite Academic Institute 068 053 513 262 1185
Introduction
The landscape of NCAA college football is undergoing a significant transformation,
marked by widespread realignment and shifting conference dynamics. The Big 12
Conference finds itself at a pivotal juncture, having recently completed a substantial
expansion that will see its membership grow to 16 institutions starting in the 2024-25
athletic season. This strategic move follows the departure of key programs to rival
conferences and occurs against the backdrop of challenging times for others, notably
the Pac-12, which struggled with its recent media rights negotiation. As a member of
the steering committee tasked with providing strategic guidance, this analysis aims to
navigate these complex industry dynamics and ensure the Big 12 is not only stable
after recent changes but is also strategically positioned for sustained growth and
relevance beyond 2030. Drawing upon an assessment of the current environment,
including the implications of the recent Four Corners school additions, Arizona,
Arizona State, Utah, and Colorado, this document presents a comprehensive look at
the competitive pressures and strategic opportunities facing the conference. The
objective is to outline specific recommendations designed to leverage the expanded
footprint, maximize the conference's value, and solidify its standing among the nation's
elite athletic leagues.
1.1 Assess what were the pitfalls that led to the departure of Big 12’s flagship
schools over the years. 10
Assessing Pitfalls Leading to Flagship School Departures in the Big 12
The landscape of NCAA college football has been marked by significant realignment
in recent years, fundamentally altering conference structures and competitive
dynamics (Nuseir & Aljumah, 2020). Amidst this flux, conferences like the Big 12 have
faced challenges, including the departure of their prominent flagship institutions. Alves
and Gama (2020) suggest that these departures can be understood through the lens
of strategic missteps and failures to adapt effectively to evolving industry dynamics,
particularly concerning media rights and conference stability.
Pitfalls Leading to Flagship Departures
Educating the world for a better change