MNM2614 ASSIGNMENT 2 2025
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM2614.
THIS REPORT IS INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH
THEIR ASSIGNMENT, AND IN NO CASE THIS DOCUMENT SHOULD BE USED
FOR CHEATING. WE BELIEVE THIS WILL BE A GOOD STARTING POINT AS IT
WAS PREPARED BY OUR TEAM OF PROFESSIONAL PRIVATE TUTORS WHO
ARE EXPERTS IN THE FIELD, AND IT WAS PREPARED USING VARIOUS
SOURCES. ANY SIMILARITY WITH ANY EXISTING THEORY OR DISCUSSION BY
OTHER AUTHORS IS EXCUSED. THE AUTHORS HOWEVER DO NOT CLAIM
MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF THE ANSWERS
CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWLEDGE. FOR ANY FURTHER
GUIDELINE ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE
IN GENERAL, CONTACT PASSMATE TUTORIALS.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI,
MNMs, MNO, MNPs, FIN, PUBs, MNMs, RESEARCH among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION
PREPARATION, RESEARCH AND RESEARCH PROPOSALS, DISSERTATION
EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ,
UP etc
For any enquiries the following numbers can be used for calling, sms, whatsapp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144 or email
, MNM2614 ASSIGNMENT 2 2025
Read the Neno Sanitary Pads case study: Niewenhuizen, C. 2023. Business cases from South
African companies. 2nd edition. Cape Town: Juta.
QUESTION 1
Discuss the three (3) broad types of product brands and provide examples for each. Then
justify the type of product brand Neno would be classified as based on the case study. (5)
i. Manufacturer/national brand: This type of brand is owned by the producer or
manufacturer of the product (Niewenhuizen, 2023). The manufacturer is responsible
for branding, marketing, and distributing the product, often across a wide geographic
area, hence national brand. Examples provided include Cadbury milk chocolate, AB
Inbev's individual brands like Castle Lager or Hansa Pilsener, or family brands like the
Coca-Cola range (Coca-Cola, Coke Light, Coke Zero). Manufacturer brands can be
marketed in various ways, such as an individual brand, a family brand, a company name
with an individual brand name, or a company name with the name of the product range
according to Bothma and Machado (2018).
ii. Retailer brand: Also referred to as a dealer brand, store brand, house brand, or private
brand, this occurs when a retailer buys a product from a manufacturer and brands it as
its own (Kotler & Keller, 2016). The consumer typically does not know who the actual
manufacturer is. Examples include Woolworths' own-branded products, Pick n Pay no
name branded products, and products under the Spar brand. An example given in the
study guide's feedback is Spar fish.
iii. Generic brand: These are low-cost products that have no identifiable branding. They
are usually packed in plain packaging and labelled only with the product type or
category, such as a box of tissues simply labelled Tissues. Generic brands often use
lower quality ingredients and have lower packaging and promotional costs, targeting
price-conscious consumers (Paul, 2020). Other examples include basic foodstuffs like
bread, salt, and sugar, as well as generic medicines.
Case application
Neno is a trading name for Yesizwe (Pty) Ltd, a business established in 2017 and is 100% black
women owned. Neno focuses on providing affordable sanitary pads and private label products.
The brand aims to address challenges related to access to sanitary pads, particularly in rural
areas. Neno pads are distributed through numerous retail outlets nationwide across South
Africa. Major chains that stock Neno include Clicks, Spar, Shoprite, and Makro.
DISCLAIMER: THIS IS NOT AN OFFICIAL GUIDE FROM UNISA. THE REPORT IS
NOT PREPARED NOR APPROVED BY UNISA, RATHER REPRESENTS A
POSSIBLE SOLUTION TO THE TASK CONSISTENT WITH THEORY OF MNM2614.
THIS REPORT IS INTENDED TO ASSIST STUDENTS IN GETTING STARTED WITH
THEIR ASSIGNMENT, AND IN NO CASE THIS DOCUMENT SHOULD BE USED
FOR CHEATING. WE BELIEVE THIS WILL BE A GOOD STARTING POINT AS IT
WAS PREPARED BY OUR TEAM OF PROFESSIONAL PRIVATE TUTORS WHO
ARE EXPERTS IN THE FIELD, AND IT WAS PREPARED USING VARIOUS
SOURCES. ANY SIMILARITY WITH ANY EXISTING THEORY OR DISCUSSION BY
OTHER AUTHORS IS EXCUSED. THE AUTHORS HOWEVER DO NOT CLAIM
MONOPOLY TO KNOWLEDGE HENCE MODIFICATION OF THE ANSWERS
CONTAINED IN THIS FRAMEWORK MAY NOT BE PROHIBITED AS IT
CONTRIBUTES TO EXPANSION OF KNOWLEDGE. FOR ANY FURTHER
GUIDELINE ABOUT THE INFORMATION CONTAINED HERE AND THE MODULE
IN GENERAL, CONTACT PASSMATE TUTORIALS.
WE ASSIST WITH OTHER MODULES INCLUDING:
ECSs, FACs, MACs, MNGs, INTs, TRLs, HMEMS, PRMs, PROs, MNBs, DSC, QMI,
MNMs, MNO, MNPs, FIN, PUBs, MNMs, RESEARCH among others.
WE OFFER CLASSES, ASSIGNMENT GUIDELINES, EXAMINATION
PREPARATION, RESEARCH AND RESEARCH PROPOSALS, DISSERTATION
EDITING etc.
OTHER THAN UNISA, WE ALSO ASSIST STUDENTS AT VARIOUS INSTITUTIONS
INCLUDING MANCOSA, REGENT, REGEYNESES, BOSTON, STADIO, OLG, UJ,
UP etc
For any enquiries the following numbers can be used for calling, sms, whatsapp and
telegram
CONTACT PASSMATE TUTORIALS @061 262 1185/068 053 8213/0717 513 144 or email
, MNM2614 ASSIGNMENT 2 2025
Read the Neno Sanitary Pads case study: Niewenhuizen, C. 2023. Business cases from South
African companies. 2nd edition. Cape Town: Juta.
QUESTION 1
Discuss the three (3) broad types of product brands and provide examples for each. Then
justify the type of product brand Neno would be classified as based on the case study. (5)
i. Manufacturer/national brand: This type of brand is owned by the producer or
manufacturer of the product (Niewenhuizen, 2023). The manufacturer is responsible
for branding, marketing, and distributing the product, often across a wide geographic
area, hence national brand. Examples provided include Cadbury milk chocolate, AB
Inbev's individual brands like Castle Lager or Hansa Pilsener, or family brands like the
Coca-Cola range (Coca-Cola, Coke Light, Coke Zero). Manufacturer brands can be
marketed in various ways, such as an individual brand, a family brand, a company name
with an individual brand name, or a company name with the name of the product range
according to Bothma and Machado (2018).
ii. Retailer brand: Also referred to as a dealer brand, store brand, house brand, or private
brand, this occurs when a retailer buys a product from a manufacturer and brands it as
its own (Kotler & Keller, 2016). The consumer typically does not know who the actual
manufacturer is. Examples include Woolworths' own-branded products, Pick n Pay no
name branded products, and products under the Spar brand. An example given in the
study guide's feedback is Spar fish.
iii. Generic brand: These are low-cost products that have no identifiable branding. They
are usually packed in plain packaging and labelled only with the product type or
category, such as a box of tissues simply labelled Tissues. Generic brands often use
lower quality ingredients and have lower packaging and promotional costs, targeting
price-conscious consumers (Paul, 2020). Other examples include basic foodstuffs like
bread, salt, and sugar, as well as generic medicines.
Case application
Neno is a trading name for Yesizwe (Pty) Ltd, a business established in 2017 and is 100% black
women owned. Neno focuses on providing affordable sanitary pads and private label products.
The brand aims to address challenges related to access to sanitary pads, particularly in rural
areas. Neno pads are distributed through numerous retail outlets nationwide across South
Africa. Major chains that stock Neno include Clicks, Spar, Shoprite, and Makro.
