Product and Price Management (MNM2614)

This document contains multiple assessments with correct answers from students who have already attempted it and scored 90% and higher. Using it correctly ensures the distinction.

MNM2614 ASSIGNMENT 2 SEM 1 GENERIC COPY

MNM2614 ASSIGNMENT TWO SEMESTER 1 2025 Introduction 1 QUESTION 1: Types of Product Brands and Neno’s Classification 2 Manufacturer/National Brand 2 Retailer Brand 2 Generic Brand 3 Case Application: Neno as a Manufacturer Brand 3 QUESTION 2: Competitor Analysis 4 Lil-lets 4 Always 4 Kotex 4 QUESTION 3: Price Sensitivity Factors 5 Availability of Substitutes 5 Buyers’ Ability to Pay 5 Nature of the Product 5 Perceived Unique Value and End Benefit 6 Price–Quality Perception...

MNM2614 ASSESSMENT 02 SEMESTER 1 2025 Discuss the three (3) broad types of product brands and provide examples for each. Then justify the type of product brand Neno would be classified as based on the case study. (5) According to the case study, there are various retail stores where Neno pads are sold. Conduct your own reach on any of the online retail stores, identify three (3) other sanitary pads brands that directly compete with Neno and provide a brief discussion why each brand is a...

MNM2614 ASSIGNMENT 02 SEMESTER 1 2025 Read the Neno Sanitary Pads case study: Niewenhuizen, C. 2023. Business cases from South African companies. 2nd edition. Cape Town: Juta. Discuss the three (3) broad types of product brands and provide examples for each. Then justify the type of product brand Neno would be classified as based on the case study. (5)

This document provides a complete answer guide for Assignment 2 of MNM2614 (Marketing Management) for Semester 1, 2025 at the University of South Africa. It includes detailed responses for all three assignment questions, including discussions on types of product brands, competitor analysis for Neno sanitary pads, and consumer price sensitivity. Each section incorporates relevant theoretical concepts supported by recent academic references and applies them to the Neno brand case study. It serves ...

MNM2614 ASSIGNMENT 1 SEMESTER 1 2025

MNM2614 ASSIGNMENT 1 SEMESTER 1 2025 a. A well trained and educated labour force b. Motivated staff and adequate financing. (correct answer) c. The facilitation of entrepreneurship by government d. Generally shorter product lifecycles Explanation: Drivers of innovation at the micro level are internal factors within a company. Motivated staff and adequate financing directly contribute to a company’s ability to innovate. When cell phones changed from having drop down menus to app bas...

MNM2614 ASSIGNMENT 2 FOR 2ND SEMESTER 2024

The document contains two different attempts