, MNM3712 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 - DUE 3 April 2025.
QUESTION 1
Refer to the 1st for Women case study in the case study book and the
profile of Ms Lebogang Mkhize on page 7 of this tutorial letter to
answer the question that follows. You can make your own assumptions
based on the 1st for Women case study, the South African insurance
industry, and the customer profile of Ms Lebogang Mkhize when you
answer the question.
Advise 1st for Women on two practical retention strategies it can use in
each stage of the relationship development ladder of loyalty to ensure
that a customer such as Ms Lebogang Mkhize, remains with the
company and progresses to the next stage of the relationship.
(2 marks per stage of the relationship ladder of loyalty)
[12]
Customer Retention and Satisfaction Strategies: 1st for
Women, Jam and Daisies, and Suzuki
Introduction
Customer retention and satisfaction are key
determinants of business success in competitive
industries. Companies that fail to meet customer
expectations risk losing them to competitors, while those
that actively manage customer relationships can secure
long-term loyalty. This assessment explores three case
studies—1st for Women in the insurance sector, Jam and
Daisies in the restaurant industry, and Suzuki in the
Semester 1 2025 - DUE 3 April 2025.
QUESTION 1
Refer to the 1st for Women case study in the case study book and the
profile of Ms Lebogang Mkhize on page 7 of this tutorial letter to
answer the question that follows. You can make your own assumptions
based on the 1st for Women case study, the South African insurance
industry, and the customer profile of Ms Lebogang Mkhize when you
answer the question.
Advise 1st for Women on two practical retention strategies it can use in
each stage of the relationship development ladder of loyalty to ensure
that a customer such as Ms Lebogang Mkhize, remains with the
company and progresses to the next stage of the relationship.
(2 marks per stage of the relationship ladder of loyalty)
[12]
Customer Retention and Satisfaction Strategies: 1st for
Women, Jam and Daisies, and Suzuki
Introduction
Customer retention and satisfaction are key
determinants of business success in competitive
industries. Companies that fail to meet customer
expectations risk losing them to competitors, while those
that actively manage customer relationships can secure
long-term loyalty. This assessment explores three case
studies—1st for Women in the insurance sector, Jam and
Daisies in the restaurant industry, and Suzuki in the
