Case
Stakeholder Analysis
- Course
- Marketing
- Institution
- University Of Cape Town (UCT)
Stakeholder analysis bottled water industry
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Stakeholders RoleShareholders
Global Bottled Water Business Our value of shares is affected by
economic factors, social factors, media,
Eg. laws and regulations, how well the
Nestle company performs, investments.
Coca Cola
Danone Our water bottling production is
Nestle resulting in negative effects on the
Pepsi Co environment.
Starbucks Therefore we will use CSR strategies to
Tata give back positively and increase
Proctor & Gamble positive brand reputation. Eg. Bottled
water companies Ethos,Belu, Aquaid,
Fairbone Springs, Oasis, One
Water,Thirsty Planet, Tumai, Charity
Water, to name but a few give back
- drinking water to ‘poor African people’
for every bottle purchased.
Another Eg. P&G’s goal is to prevent 160
million days of disease from unclean
water and save 20,000 lives by
delivering four billion liters of clean
water through our P&G Children’s Safe
Drinking Water program.
(Mark Hays, 2013)
To increase brand reputations some
shareholders promote recycling of
plastic bottles.
Consumers Prior research shows many consumers
believe bottled water is convenient and
has better taste than tap water, despite
reports of a number of water quality
incidents with bottled water.
One in five Americans drink only bottled
, water even though bottled water is
thousands of times more expensive than
tap water.
Consumers generally believe bottled
water is more regulated than tap water
and is safer, which is false.
(NRDC, 2013)
We provide consumers with mobile
water and not all tap water is safe and
healthy.
Civil Society
Government The government may increase taxation
in order to reduce water bottle
production and destruction of the
environment as well as profit for
themselves as the water bottling
industry is growing rapidly.
Policies - Some cities have banned
bottled water, this is a major threat to
our business.
Media Media can be a positive if we utilize it for
advertising in order to boost awareness
and sales.
Media is also used for activism and to
create awareness around the negative
affects of bottled water. Eg. WWF's
Living Waters Campaign
Social media sites such as Facebook and
Twitter spread awareness around the
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