MNM3712 ASSESSMENT 1 SEMESTER 1 2025 – DUE 3 APRIL 2025

MNM3712 ASSESSMENT 1 SEMESTER 1 2025 – DUE 3 APRIL 2025 QUESTIONS WITH DETAILED ANSWERS QUESTION 1 Refer to the 1st for Women case study in the case study book and the profile of Ms Lebogang Mkhize on page 7 of this tutorial letter to answer the question that follows. You can make your own assumptions based on the 1st for Women case study, the South African insurance industry and the customer profile of Ms Lebogang Mkhize when you answer the question. Advise 1st for Women on two practical retention strategies it can use in each stage of the relationship development ladder of loyalty to ensure that a customer such as Ms Lebogang Mkhize remains with the company and progresses to the next stage of the relationship. (2 marks per stage of the relationship ladder of loyalty)