, MNM3712 Assignment 1 (COMPLETE ANSWERS)
Semester 1 2025 DUE 3 April 2025; 100% trusted,
comprehensive and complete reliable solution with clear
explanation
QUESTION 1
Refer to the 1st for Women case study in the case study book
and the profile of Ms Lebogang Mkhize on page 7 of this
tutorial letter to answer the question that follows. You can make
your own assumptions based on the 1st for Women case study,
the South African insurance industry and the customer profile of
Ms Lebogang Mkhize when you answer the question.
Advise 1st for Women on two practical retention strategies it
can use in each stage of the relationship development ladder of
loyalty to ensure that a customer such as Ms Lebogang Mkhize
remains with the company and progresses to the next stage of
the relationship. (2 marks per stage of the relationship ladder of
loyalty) [12]
we need to refer to the relationship development ladder of
loyalty, which generally includes stages like Suspect, Prospect,
Customer, Client, and Advocate. In each stage, companies use
different strategies to build loyalty and retention. For this
scenario, let’s break it down with two practical retention
strategies for each stage, considering the customer profile of
Ms. Lebogang Mkhize and the nature of the South African
insurance industry.
1. Stage 1: Suspect (Potential Customer)
Semester 1 2025 DUE 3 April 2025; 100% trusted,
comprehensive and complete reliable solution with clear
explanation
QUESTION 1
Refer to the 1st for Women case study in the case study book
and the profile of Ms Lebogang Mkhize on page 7 of this
tutorial letter to answer the question that follows. You can make
your own assumptions based on the 1st for Women case study,
the South African insurance industry and the customer profile of
Ms Lebogang Mkhize when you answer the question.
Advise 1st for Women on two practical retention strategies it
can use in each stage of the relationship development ladder of
loyalty to ensure that a customer such as Ms Lebogang Mkhize
remains with the company and progresses to the next stage of
the relationship. (2 marks per stage of the relationship ladder of
loyalty) [12]
we need to refer to the relationship development ladder of
loyalty, which generally includes stages like Suspect, Prospect,
Customer, Client, and Advocate. In each stage, companies use
different strategies to build loyalty and retention. For this
scenario, let’s break it down with two practical retention
strategies for each stage, considering the customer profile of
Ms. Lebogang Mkhize and the nature of the South African
insurance industry.
1. Stage 1: Suspect (Potential Customer)
