[TYPE THE COMPANY NAME]
MNE3702
Assignment 2
(100%
COMPLETE
ANSWERS) 2025
- DUE 22 March
2025
[Pick the date]
,[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
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Question 1 MNE3702 Assignment 2 Describe the concept entrepreneurial
intensity and indicate by means of examples how it is practiced at Dell.
Entrepreneurial Intensity and Its Application at Dell
Entrepreneurial Intensity (EI) refers to the degree of entrepreneurial activity within an
organization, measured across three dimensions: degree of innovativeness, risk-taking, and
proactiveness. Companies with high entrepreneurial intensity consistently seek new
opportunities, embrace calculated risks, and innovate to stay ahead in the market.
Entrepreneurial Intensity at Dell
Dell is known for its strong entrepreneurial culture, which is reflected in the following ways:
1. Innovativeness
o Dell revolutionized the personal computer industry by introducing a direct-to-
consumer business model, allowing customers to customize their PCs and
purchase them directly online or via phone.
o The company continuously innovates in areas like cloud computing, artificial
intelligence, and enterprise solutions.
2. Risk-Taking
o Michael Dell took a calculated risk by launching his company from a dorm room
with minimal capital, disrupting the traditional PC retail model.
o Dell acquired EMC Corporation in 2016 for $67 billion, one of the biggest tech
acquisitions, to expand its enterprise technology services.
3. Proactiveness
o Dell has been proactive in adapting to changing market trends, such as shifting
from hardware manufacturing to offering IT services and cloud solutions.
o The company invests heavily in research and development (R&D) to stay ahead
of competitors like HP and Lenovo.
By maintaining high entrepreneurial intensity, Dell has sustained its competitive edge in the
global technology industry.
Entrepreneurial Intensity (EI) refers to the degree of entrepreneurship within an organization,
measured by the combination of innovativeness, risk-taking, and proactiveness. Companies with
high entrepreneurial intensity continuously innovate, take calculated risks, and actively seek new
market opportunities, whereas those with low intensity are more conservative and risk-averse.
Entrepreneurial Intensity at Dell
MNE3702
Assignment 2
(100%
COMPLETE
ANSWERS) 2025
- DUE 22 March
2025
[Pick the date]
,[Type the abstract of the document here. The abstract is typically a short summary of the contents of
the document. Type the abstract of the document here. The abstract is typically a short summary of
the contents of the document.]
, Save 4 minutes reading time
Question 1 MNE3702 Assignment 2 Describe the concept entrepreneurial
intensity and indicate by means of examples how it is practiced at Dell.
Entrepreneurial Intensity and Its Application at Dell
Entrepreneurial Intensity (EI) refers to the degree of entrepreneurial activity within an
organization, measured across three dimensions: degree of innovativeness, risk-taking, and
proactiveness. Companies with high entrepreneurial intensity consistently seek new
opportunities, embrace calculated risks, and innovate to stay ahead in the market.
Entrepreneurial Intensity at Dell
Dell is known for its strong entrepreneurial culture, which is reflected in the following ways:
1. Innovativeness
o Dell revolutionized the personal computer industry by introducing a direct-to-
consumer business model, allowing customers to customize their PCs and
purchase them directly online or via phone.
o The company continuously innovates in areas like cloud computing, artificial
intelligence, and enterprise solutions.
2. Risk-Taking
o Michael Dell took a calculated risk by launching his company from a dorm room
with minimal capital, disrupting the traditional PC retail model.
o Dell acquired EMC Corporation in 2016 for $67 billion, one of the biggest tech
acquisitions, to expand its enterprise technology services.
3. Proactiveness
o Dell has been proactive in adapting to changing market trends, such as shifting
from hardware manufacturing to offering IT services and cloud solutions.
o The company invests heavily in research and development (R&D) to stay ahead
of competitors like HP and Lenovo.
By maintaining high entrepreneurial intensity, Dell has sustained its competitive edge in the
global technology industry.
Entrepreneurial Intensity (EI) refers to the degree of entrepreneurship within an organization,
measured by the combination of innovativeness, risk-taking, and proactiveness. Companies with
high entrepreneurial intensity continuously innovate, take calculated risks, and actively seek new
market opportunities, whereas those with low intensity are more conservative and risk-averse.
Entrepreneurial Intensity at Dell
