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COM3705 Assignment 1 Semester 1 2025 - DUE April 2025.

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COM3705 ASSIGNMENT 1 | SEMESTER 1 2025 - DUE APRIL 2025




COM3705
Assignment 1 Semester 1 2025
Detailed Solutions, References & Explanations

Unique number:

Due Date: March 2025



COM3705
Assignment 1 Semester 1 2025
Detailed Solutions, References & Explanations

Unique number:

Due Date: March 2025

, COM3705 ASSIGNMENT 1 | SEMESTER 1 2025 - DUE APRIL 2025




TABLE OF CONTENTS
1.1 Introduction ............................................................................................................................. 3

1.2 International Marketing and Its Role in International Tourism ................................................. 3

1.3 Country Reputation, Place Branding, and Public Diplomacy ................................................... 5

1.4 Advertising as a Marketing Strategy for International Tourism ................................................ 6

1.5 Five Environmental Factors of International Marketing ........................................................... 6

1.6 Influencer Marketing for Tourism ............................................................................................ 8

1.6.1 Influencer Marketing and the Rise of Travel Vlogs ................................................................. 8

1.6.2 Example of a Travel Vlog and Its Influence............................................................................. 9

1.7 Sustainable Tourism ............................................................................................................. 10

1.7.1 Overview and Importance of Sustainable Tourism................................................................ 10

1.7.2 South African Sustainable Tourist Destination ...................................................................... 10

1.8 Conclusion 12

References ........................................................................................................................... 12

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