COM3705 ASSIGNMENT 1 | SEMESTER 1 2025 - DUE APRIL 2025
COM3705
Assignment 1 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: March 2025
COM3705
Assignment 1 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: March 2025
, COM3705 ASSIGNMENT 1 | SEMESTER 1 2025 - DUE APRIL 2025
TABLE OF CONTENTS
1.1 Introduction ............................................................................................................................. 3
1.2 International Marketing and Its Role in International Tourism ................................................. 3
1.3 Country Reputation, Place Branding, and Public Diplomacy ................................................... 5
1.4 Advertising as a Marketing Strategy for International Tourism ................................................ 6
1.5 Five Environmental Factors of International Marketing ........................................................... 6
1.6 Influencer Marketing for Tourism ............................................................................................ 8
1.6.1 Influencer Marketing and the Rise of Travel Vlogs ................................................................. 8
1.6.2 Example of a Travel Vlog and Its Influence............................................................................. 9
1.7 Sustainable Tourism ............................................................................................................. 10
1.7.1 Overview and Importance of Sustainable Tourism................................................................ 10
1.7.2 South African Sustainable Tourist Destination ...................................................................... 10
1.8 Conclusion 12
References ........................................................................................................................... 12
COM3705
Assignment 1 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: March 2025
COM3705
Assignment 1 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: March 2025
, COM3705 ASSIGNMENT 1 | SEMESTER 1 2025 - DUE APRIL 2025
TABLE OF CONTENTS
1.1 Introduction ............................................................................................................................. 3
1.2 International Marketing and Its Role in International Tourism ................................................. 3
1.3 Country Reputation, Place Branding, and Public Diplomacy ................................................... 5
1.4 Advertising as a Marketing Strategy for International Tourism ................................................ 6
1.5 Five Environmental Factors of International Marketing ........................................................... 6
1.6 Influencer Marketing for Tourism ............................................................................................ 8
1.6.1 Influencer Marketing and the Rise of Travel Vlogs ................................................................. 8
1.6.2 Example of a Travel Vlog and Its Influence............................................................................. 9
1.7 Sustainable Tourism ............................................................................................................. 10
1.7.1 Overview and Importance of Sustainable Tourism................................................................ 10
1.7.2 South African Sustainable Tourist Destination ...................................................................... 10
1.8 Conclusion 12
References ........................................................................................................................... 12