MNE2601
Assignment 2 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: April 2025
, Expertron Group, founded by Dr Walter Smuts and Gavin Ehlers, is a South African privately-
owned company specialising in the new product development for information and
communication systems with a focus on applications utilising technologies at the convergence
between mobile (GSM) and conventional data networks (the Internet). We build long-term,
trusted relationships with our customers, whether it be through licensing one of our products,
developing software according to bespoke requirements or consulting on general IT and
Software Engineering matters. Expertron has a total of 12 employees and employs a team of
highly trained software development engineers with the capacity to specify design and develop
products that provide tangible business solutions. Expertron, the developer of Cell-ID a strong
user authentication system was the first major success story of the Maxum Business Incubator
of the Innovation Hub. Since joining the Innovation Hub, an entrepreneurship intervention
designed to accelerate the growth of innovative knowledge and technology-based enterprises in
Gauteng, the company has made notable achievements. In a deal facilitated by the Innovation
Hub, Expertron formed a partnership with Grintek, a major player in the local and international
defense, electronics and telecommunication industries. An important advantage of being part of
the Innovation Hub as the leading knowledge-intensive business cluster in South Africa, is being
near other entrepreneurs and being able to share ideas and be assisted to commercialise
technological innovations. 1.1. With reference theory as well as the case study, describe the
Innovation Hub. (3) 1.2. What are the advantages that Expertron has experienced by being part
of the Innovation Hub? (5) 1.3. Give three advantages and three disadvantages of the form of
business ownership chosen by Walter and Gavin. (6) 1.4. According to the National Small
Business Act of South Africa, what would the business in the case study be classified as?
Support your answer with evidence from the case study. (2) 1.5. From the case study, how does
the Expertron Group build long-term, trusted relationships with its customers? (4) [20] Read the
following case study and answer the questions that follow In 1991, there were no vegan
sausages available in supermarkets, so Wally and Debbie Fry started making protein
alternatives or meat analogues for their own consumption in the form of vegan sausages and
burgers. Their vegetarian friends started purchasing the products and demand grew. In 2001
their innovative recipes resulted in the establishment of Fry Group Foods. It is now a second-
generation family business. It now exports 27 vegan products to over 25 countries distributing
delicious and cruelty free food that has as little impact on the natural environment as possible
with an emphasis on putting principles over profits. The ingredients and factory carry
endorsements from the highest authorities of veganism in the world. Growth was incremental
but continuous and today the business packs 40 tons per day. The focus is on continuous
improvement and the development of new product lines. In addition, Fry’s continues researching
new ingredients from all over the world, with the proviso that its sources are aligned with the
business’s own ethics and values. 2.1. Using examples from the case study, discuss the three
characteristics of growth exhibited by Fry Group Foods. (6) 2.2. The business depends on
people and the natural environment for its own sustainability. Using examples from the case
study, explain what constitutes ethical factors for Fry Group Foods and how they incorporate
ethical factors in their business. (6) 2.3. Discuss any four ethical principles that Fry Group Foods
should be rooted in to remain sustainable. (8) [20]
Assignment 2 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: April 2025
, Expertron Group, founded by Dr Walter Smuts and Gavin Ehlers, is a South African privately-
owned company specialising in the new product development for information and
communication systems with a focus on applications utilising technologies at the convergence
between mobile (GSM) and conventional data networks (the Internet). We build long-term,
trusted relationships with our customers, whether it be through licensing one of our products,
developing software according to bespoke requirements or consulting on general IT and
Software Engineering matters. Expertron has a total of 12 employees and employs a team of
highly trained software development engineers with the capacity to specify design and develop
products that provide tangible business solutions. Expertron, the developer of Cell-ID a strong
user authentication system was the first major success story of the Maxum Business Incubator
of the Innovation Hub. Since joining the Innovation Hub, an entrepreneurship intervention
designed to accelerate the growth of innovative knowledge and technology-based enterprises in
Gauteng, the company has made notable achievements. In a deal facilitated by the Innovation
Hub, Expertron formed a partnership with Grintek, a major player in the local and international
defense, electronics and telecommunication industries. An important advantage of being part of
the Innovation Hub as the leading knowledge-intensive business cluster in South Africa, is being
near other entrepreneurs and being able to share ideas and be assisted to commercialise
technological innovations. 1.1. With reference theory as well as the case study, describe the
Innovation Hub. (3) 1.2. What are the advantages that Expertron has experienced by being part
of the Innovation Hub? (5) 1.3. Give three advantages and three disadvantages of the form of
business ownership chosen by Walter and Gavin. (6) 1.4. According to the National Small
Business Act of South Africa, what would the business in the case study be classified as?
Support your answer with evidence from the case study. (2) 1.5. From the case study, how does
the Expertron Group build long-term, trusted relationships with its customers? (4) [20] Read the
following case study and answer the questions that follow In 1991, there were no vegan
sausages available in supermarkets, so Wally and Debbie Fry started making protein
alternatives or meat analogues for their own consumption in the form of vegan sausages and
burgers. Their vegetarian friends started purchasing the products and demand grew. In 2001
their innovative recipes resulted in the establishment of Fry Group Foods. It is now a second-
generation family business. It now exports 27 vegan products to over 25 countries distributing
delicious and cruelty free food that has as little impact on the natural environment as possible
with an emphasis on putting principles over profits. The ingredients and factory carry
endorsements from the highest authorities of veganism in the world. Growth was incremental
but continuous and today the business packs 40 tons per day. The focus is on continuous
improvement and the development of new product lines. In addition, Fry’s continues researching
new ingredients from all over the world, with the proviso that its sources are aligned with the
business’s own ethics and values. 2.1. Using examples from the case study, discuss the three
characteristics of growth exhibited by Fry Group Foods. (6) 2.2. The business depends on
people and the natural environment for its own sustainability. Using examples from the case
study, explain what constitutes ethical factors for Fry Group Foods and how they incorporate
ethical factors in their business. (6) 2.3. Discuss any four ethical principles that Fry Group Foods
should be rooted in to remain sustainable. (8) [20]
