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MNE3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE 25 March 2025

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Course Entrepreneurship and Small Business Management
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MNE3701 Assignment 1 (COMPLETE ANSWERS) Semester 1 2025 - DUE 25 March 2025

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MNE3701
ASSIGNMENT 1 (SEMESTER 1)

DUE DATE: 25 March 2025




Written Assignment Submission Guidelines:
Please ensure that your assignment is submitted electronically through the myUnisa platform no
later than March 2025. Kindly note that fax or email submissions will not be accepted.


NB: Assignment submitted to the lecturer(s) through email will not be considered.




Table of Contents………………………………………………………………………………………………………..Page

1. Executive Summary…………………………………………………………………………………………………..

2. Industry, Target Customer, and Competitor Analysis………………………………………………..

o Industry Overview………………………………………………………………………………………………

o Target Customer Analysis……………………………………………………………………………………

o Competitor Analysis……………………………………………………………………………………………

3. Description of the Company………………………………………………………………………………………

4. Product/Service Plan………………………………………………………………………………………………….

5. Marketing Plan…………………………………………………………………………………………………………..

o Target Market and Positioning…………………………………………………………………………….

o Marketing Mix (Product, Price, Place, Promotion)……………………………………………….

o Marketing Budget and Timeline…………………………………………………………………………..

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