MNM3701
Assignment 3 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: 14 May 2025
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ............................ 4
2.1 INTERNAL ENVIRONMENT ............................................................................. 4
2.1.1 Mission ........................................................................................................ 5
2.1.2 Resources ................................................................................................... 5
2.1.3 Business Offering ........................................................................................ 6
RECOMMENDATIONS ........................................................................................... 7
2.2 EXTERNAL ENVIRONMENT ............................................................................ 7
2.2.1 Technological .............................................................................................. 8
2.2.2 Competitive ................................................................................................. 8
2.2.3 Political Factors........................................................................................... 8
2.2.4 Economic Factors ....................................................................................... 9
RECOMMENDATIONS ......................................................................................... 10Terms of use
By making use of this document you agree to:
2.3 SWOT ANALYSIS ........................................................................................... 10
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, +27 67 171 1739
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ............................ 4
2.1 INTERNAL ENVIRONMENT ............................................................................. 4
2.1.1 Mission........................................................................................................ 5
2.1.2 Resources................................................................................................... 5
2.1.3 Business Offering ....................................................................................... 6
RECOMMENDATIONS ........................................................................................... 7
2.2 EXTERNAL ENVIRONMENT ............................................................................ 7
2.2.1 Technological.............................................................................................. 8
2.2.2 Competitive ................................................................................................. 8
2.2.3 Political Factors .......................................................................................... 8
2.2.4 Economic Factors ....................................................................................... 9
RECOMMENDATIONS ......................................................................................... 10
2.3 SWOT ANALYSIS ........................................................................................... 10
2.3.1 Strengths .................................................................................................. 11
2.3.2 Weaknesses ............................................................................................. 11
2.3.3 Opportunities ............................................................................................ 11
2.3.4 Threats...................................................................................................... 12
RECOMMENDATIONS ......................................................................................... 12
3. ANALYSIS OF MARKETS AND CUSTOMERS ................................................... 13
3.1 Analysis of Markets ......................................................................................... 13
RECOMMENDATIONS ......................................................................................... 14
3.2 ANALYSIS OF CUSTOMERS......................................................................... 15
RECOMMENDATIONS ......................................................................................... 16
4. SEGMENTATION, TARGETING, AND POSITIONING ........................................ 17
4.1 SEGMENTATION ........................................................................................... 17
4.1.1 Geographic Segmentation ........................................................................ 18
4.1.2 Demographic Segmentation ..................................................................... 18
4.1.3 Psychographic Segmentation ................................................................... 19
RECOMMENDATIONS ......................................................................................... 19
4.2 TARGETING ................................................................................................... 19
RECOMMENDATIONS ......................................................................................... 20
4.3 POSITIONING ................................................................................................ 21Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
, +27 67 171 1739
RECOMMENDATIONS ......................................................................................... 21
5. MARKETING PLAN DIRECTION, OBJECTIVES, AND MARKETING SUPPORT
................................................................................................................................. 22
5.1 PLAN DIRECTION .......................................................................................... 22
RECOMMENDATIONS ......................................................................................... 23
5.2 SETTING MARKETING PLAN OBJECTIVES................................................. 24
RECOMMENDATIONS ......................................................................................... 24
5.3 MARKETING SUPPORT ................................................................................ 25
RECOMMENDATIONS ......................................................................................... 25
6. MARKETING STRATEGIES AND PROGRAMS .................................................. 26
6.1 DEVELOPING A SERVICE AND BRAND STRATEGY .................................. 27
RECOMMENDATIONS ......................................................................................... 27
6.2 DEVELOPING A CHANNEL AND LOGISTICS STRATEGY .......................... 28
RECOMMENDATIONS ......................................................................................... 28
6.3 DEVELOPING A PRICING STRATEGY ......................................................... 28
RECOMMENDATIONS ......................................................................................... 29
6.4 DEVELOPING A MARKETING COMMUNICATIONS AND INFLUENCE
STRATEGY........................................................................................................... 29
RECOMMENDATIONS ......................................................................................... 29
7. PLAN METRICS AND IMPLEMENTATION CONTROL ....................................... 30
7.1 PLANNING METRICS..................................................................................... 30
RECOMMENDATIONS ......................................................................................... 30
7.2 PLANNING FORECASTS, BUDGETS, AND SCHEDULES ........................... 30
RECOMMENDATIONS ......................................................................................... 31
7.3 CONTROLLING MARKETING PLAN IMPLEMENTATION ............................. 31
RECOMMENDATIONS ......................................................................................... 31
8. CONCLUSION ..................................................................................................... 32
REFERENCES ......................................................................................................... 32
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
Assignment 3 Semester 1 2025
Detailed Solutions, References & Explanations
Unique number:
Due Date: 14 May 2025
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ............................ 4
2.1 INTERNAL ENVIRONMENT ............................................................................. 4
2.1.1 Mission ........................................................................................................ 5
2.1.2 Resources ................................................................................................... 5
2.1.3 Business Offering ........................................................................................ 6
RECOMMENDATIONS ........................................................................................... 7
2.2 EXTERNAL ENVIRONMENT ............................................................................ 7
2.2.1 Technological .............................................................................................. 8
2.2.2 Competitive ................................................................................................. 8
2.2.3 Political Factors........................................................................................... 8
2.2.4 Economic Factors ....................................................................................... 9
RECOMMENDATIONS ......................................................................................... 10Terms of use
By making use of this document you agree to:
2.3 SWOT ANALYSIS ........................................................................................... 10
Use this document as a guide for learning, comparison and reference purpose,
Terms of use
Not to duplicate, reproduce and/or misrepresent the contents of this document as your own work,
By making use of this document you agree to:
Use this document
Fully accept the consequences
solely as a guide forshould you plagiarise
learning, reference,or and
misuse this document.
comparison purposes,
Ensure originality of your own work, and fully accept the consequences should you plagiarise or misuse this document.
Comply with all relevant standards, guidelines, regulations, and legislation governing academic and written work.
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is" without any express or
implied representations or warranties. The author accepts no responsibility or liability for any actions taken based on the
information contained within this document. This document is intended solely for comparison, research, and reference purposes.
Reproduction, resale, or transmission of any part of this document, in any form or by any means, is strictly prohibited.
, +27 67 171 1739
MARKETING PLAN FOR G&E AUTOMOTIVE AND DIAGNOSTIC (GEAD)
TABLE OF CONTENTS
1. INTRODUCTION .................................................................................................... 4
2. RESEARCH AND ANALYSIS OF THE CURRENT SITUATION ............................ 4
2.1 INTERNAL ENVIRONMENT ............................................................................. 4
2.1.1 Mission........................................................................................................ 5
2.1.2 Resources................................................................................................... 5
2.1.3 Business Offering ....................................................................................... 6
RECOMMENDATIONS ........................................................................................... 7
2.2 EXTERNAL ENVIRONMENT ............................................................................ 7
2.2.1 Technological.............................................................................................. 8
2.2.2 Competitive ................................................................................................. 8
2.2.3 Political Factors .......................................................................................... 8
2.2.4 Economic Factors ....................................................................................... 9
RECOMMENDATIONS ......................................................................................... 10
2.3 SWOT ANALYSIS ........................................................................................... 10
2.3.1 Strengths .................................................................................................. 11
2.3.2 Weaknesses ............................................................................................. 11
2.3.3 Opportunities ............................................................................................ 11
2.3.4 Threats...................................................................................................... 12
RECOMMENDATIONS ......................................................................................... 12
3. ANALYSIS OF MARKETS AND CUSTOMERS ................................................... 13
3.1 Analysis of Markets ......................................................................................... 13
RECOMMENDATIONS ......................................................................................... 14
3.2 ANALYSIS OF CUSTOMERS......................................................................... 15
RECOMMENDATIONS ......................................................................................... 16
4. SEGMENTATION, TARGETING, AND POSITIONING ........................................ 17
4.1 SEGMENTATION ........................................................................................... 17
4.1.1 Geographic Segmentation ........................................................................ 18
4.1.2 Demographic Segmentation ..................................................................... 18
4.1.3 Psychographic Segmentation ................................................................... 19
RECOMMENDATIONS ......................................................................................... 19
4.2 TARGETING ................................................................................................... 19
RECOMMENDATIONS ......................................................................................... 20
4.3 POSITIONING ................................................................................................ 21Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
, +27 67 171 1739
RECOMMENDATIONS ......................................................................................... 21
5. MARKETING PLAN DIRECTION, OBJECTIVES, AND MARKETING SUPPORT
................................................................................................................................. 22
5.1 PLAN DIRECTION .......................................................................................... 22
RECOMMENDATIONS ......................................................................................... 23
5.2 SETTING MARKETING PLAN OBJECTIVES................................................. 24
RECOMMENDATIONS ......................................................................................... 24
5.3 MARKETING SUPPORT ................................................................................ 25
RECOMMENDATIONS ......................................................................................... 25
6. MARKETING STRATEGIES AND PROGRAMS .................................................. 26
6.1 DEVELOPING A SERVICE AND BRAND STRATEGY .................................. 27
RECOMMENDATIONS ......................................................................................... 27
6.2 DEVELOPING A CHANNEL AND LOGISTICS STRATEGY .......................... 28
RECOMMENDATIONS ......................................................................................... 28
6.3 DEVELOPING A PRICING STRATEGY ......................................................... 28
RECOMMENDATIONS ......................................................................................... 29
6.4 DEVELOPING A MARKETING COMMUNICATIONS AND INFLUENCE
STRATEGY........................................................................................................... 29
RECOMMENDATIONS ......................................................................................... 29
7. PLAN METRICS AND IMPLEMENTATION CONTROL ....................................... 30
7.1 PLANNING METRICS..................................................................................... 30
RECOMMENDATIONS ......................................................................................... 30
7.2 PLANNING FORECASTS, BUDGETS, AND SCHEDULES ........................... 30
RECOMMENDATIONS ......................................................................................... 31
7.3 CONTROLLING MARKETING PLAN IMPLEMENTATION ............................. 31
RECOMMENDATIONS ......................................................................................... 31
8. CONCLUSION ..................................................................................................... 32
REFERENCES ......................................................................................................... 32
Disclaimer
Great care has been taken in the preparation of this document; however, the contents are provided "as is"
without any express or implied representations or warranties. The author accepts no responsibility or
liability for any actions taken based on the information contained within this document. This document is
intended solely for comparison, research, and reference purposes. Reproduction, resale, or transmission
of any part of this document, in any form or by any means, is strictly prohibited.
