Unit 1 Test Bank Questions
Which of the following usually is a characteristic of the sport/event industry? - Correct
Answer ✔✔ - Provides products that are different for each customer.
The core benefits to customers who purchase sport products include entertainment,
health, and - Correct Answer ✔✔ - acheivement.
A unique characteristic of the sport industry is that it seeks to attract markets that -
Correct Answer ✔✔ - include spectators and participants.
When a proffessional football expansion team is established in a community. the
economic impact might result in - Correct Answer ✔✔ - increased job creation and
more consumer spending.
The chamber of commerce for a large city estimates the income for the city generated
by the sales tax, parking fees, food-service, and the amusement tax collected as a
result of a rock concert. This is an example of _________________ impact. - Correct
Answer ✔✔ - fiscal
Professional sports teams benefit their surrounding community by - Correct Answer
✔✔ - attracting tourist dollars.
The National Collegiate Athletic Association and the Professional Golfers' Association
are examples of - Correct Answer ✔✔ - sanctioning bodies.
One of the main differences between professional and amatuer athletes is that for the
professionals, the game is often - Correct Answer ✔✔ - their occupation.
Which of the following can help create the excitement and enthusiasm that make the
games what they are: - Correct Answer ✔✔ - Spectators
Which of the following is an example of marketing a sport event: - Correct Answer ✔✔ -
Distributing information about a NASCAR race
Promoting and selling an intangible product that is immediately consumed and cannot
be resold is a unique characteristic of ______________ marketing. - Correct Answer
✔✔ - event
One characteristic of event marketing involves promoting and selling a(n) - Correct
Answer ✔✔ - unique experience.
A characteristic of an event that is produced and consumed at - Correct Answer ✔✔ -
at the same time
Which of the following marketing activities involves responsibility for a sport
organization's licensing activites? - Correct Answer ✔✔ - Merchandising
Which of the following usually is a characteristic of the sport/event industry? - Correct
Answer ✔✔ - Provides products that are different for each customer.
The core benefits to customers who purchase sport products include entertainment,
health, and - Correct Answer ✔✔ - acheivement.
A unique characteristic of the sport industry is that it seeks to attract markets that -
Correct Answer ✔✔ - include spectators and participants.
When a proffessional football expansion team is established in a community. the
economic impact might result in - Correct Answer ✔✔ - increased job creation and
more consumer spending.
The chamber of commerce for a large city estimates the income for the city generated
by the sales tax, parking fees, food-service, and the amusement tax collected as a
result of a rock concert. This is an example of _________________ impact. - Correct
Answer ✔✔ - fiscal
Professional sports teams benefit their surrounding community by - Correct Answer
✔✔ - attracting tourist dollars.
The National Collegiate Athletic Association and the Professional Golfers' Association
are examples of - Correct Answer ✔✔ - sanctioning bodies.
One of the main differences between professional and amatuer athletes is that for the
professionals, the game is often - Correct Answer ✔✔ - their occupation.
Which of the following can help create the excitement and enthusiasm that make the
games what they are: - Correct Answer ✔✔ - Spectators
Which of the following is an example of marketing a sport event: - Correct Answer ✔✔ -
Distributing information about a NASCAR race
Promoting and selling an intangible product that is immediately consumed and cannot
be resold is a unique characteristic of ______________ marketing. - Correct Answer
✔✔ - event
One characteristic of event marketing involves promoting and selling a(n) - Correct
Answer ✔✔ - unique experience.
A characteristic of an event that is produced and consumed at - Correct Answer ✔✔ -
at the same time
Which of the following marketing activities involves responsibility for a sport
organization's licensing activites? - Correct Answer ✔✔ - Merchandising
