mnm4801 portfolio

MNM4801-54141362-PORTFOLIO

Student Name: Fatima Zoutenberg


Student Number: 54141362


Unique Number: 772447


Module: Contemporary Issues in Marketing


Module Code: MNM4801


Year module


Assignment Three: Portfolio


Date: 11 December 2018




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, MNM4801-54141362-PORTFOLIO

MNM4801- Contemporary Issues in Marketing


Year Module- Assignment 3


I, the undersigned, hereby declare that this is my own & personal work,
except where the work(s) or publications of others have been acknowledged
by means of reference techniques.


I have read & understood Tutorial Letter CMNALLE/301 regarding
technical & presentation requirements, referencing techniques &plagiarism
(University of South Africa 2015:7).


My Name: Fatima Zoutenberg


My Student Number: 54141362


Unique Assignment Number: 772447


Date: 11 December 2018


Witness: Kashifa Dheopursad




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, MNM4801-54141362-PORTFOLIO

Contemporary Issues in Marketing Portfolio
Table of Contents
1 INTRODUCTION ....................................................................................................................................... 4
2 BRAND REPUTATION ............................................................................................................................. 4
2.1 Definition ............................................................................................................................................... 4
2.2 Importance ............................................................................................................................................ 4
2.3 Marketing Manager of UNISA strategies- Brand Reputation ............................................................. 5
2.3.1 Strategy 1 ........................................................................................................................................... 5
2.3.2 Strategy 2 ........................................................................................................................................... 6
2.3.3 Strategy 3 ........................................................................................................................................... 6
2.3.4 Strategy 4 ........................................................................................................................................... 7
2.3.5 Strategy 5 ........................................................................................................................................... 7
3 OMNI-CHANNEL ...................................................................................................................................... 8
3.1 Definition ............................................................................................................................................... 8
3.2 Importance ............................................................................................................................................ 8
3.3 Marketing Manager of UNISA strategies- Omni-channel ................................................................... 9
3.3.1 Strategy 1 ........................................................................................................................................... 9
3.3.2 Strategy 2 ........................................................................................................................................... 9
3.3.3 Strategy 3 ........................................................................................................................................... 9
3.3.4 Strategy 4 ......................................................................................................................................... 10
3.3.5 Strategy 5 ......................................................................................................................................... 10
4 AFRICANISATION .................................................................................................................................. 11
4.1 Marketing Manager of UNISA strategies- Africanisation ................................................................. 12
4.1.1 Strategy 1 ......................................................................................................................................... 12
4.1.2 Strategy 2 ......................................................................................................................................... 12
4.1.3 Strategy 3 ......................................................................................................................................... 12
4.1.4 Strategy 4 ......................................................................................................................................... 12
4.1.5 Strategy 5 ......................................................................................................................................... 13
5 VIRAL MARKETING ............................................................................................................................... 14
5.1 Definition and importance.................................................................................................................. 14
5.2 Advantages and reasons of Viral Marketing and examples ............................................................ 15
6 IMPORATANCE OF KEEPING ABREAST WITH CONTEMPORARY ISSUES ...................................... 17
6.1 Definition of contemporary issues .................................................................................................... 17
6.2 Keeping abreast with contemporary issues ..................................................................................... 17
7 CONCLUSION ........................................................................................................................................ 20
SOURCES CONSULTED ........................................................................................................................... 21




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