MNM3713
OCTOBER
NOVEMBER
PORTFOLIO
(COMPLETE
ANSWERS) Semester
2 2024 - DUE 31
October 2024
[Type the document subtitle]
[Pick the date]
[Type the company name]
, Exam (elaborations)
MNM3713 OCTOBER NOVEMBER PORTFOLIO
(COMPLETE ANSWERS) Semester 2 2024 - DUE 31
October 2024
Course
Services Marketing (MNM3713)
Institution
University Of South Africa (Unisa)
Book
Services Marketing
MNM3713 OCTOBER NOVEMBER PORTFOLIO (COMPLETE ANSWERS)
Semester 2 2024 - DUE 31 October 2024; 100% TRUSTED Complete, trusted
solutions and explanations. Ensure your success with us...
QUESTION 1 1. Individual behaviours Describe how the physical layout of the
environment influences customer movements and behaviors. Support your
answer with a screenshot or image of the environment. (3) 2. Social
Interactions How does the design of the space promote or inhibit social
interactions between customers and service employees, or among
customers? Support your answer with a screenshot or image of the
environment. (3) 3. Environment and cognition What cognitive reactions do
customers and employees display in response to the environment? Support
your answer with a screenshot or image of the environment. (3) 4.
Environment and emotion Observe and describe the emotional responses
customers exhibit. For instance, are they calm, frustrated, or happy? Support
your answer with a screenshot or image of the environment. (3) 4.
Environment and physiology Are there any visible physiological reactions to
the environment? Support your answer with a screenshot or image of the
environment (3) 10 QUESTION 2 After completing the initial part of the
assessment, observe the same service provider and assess how well they
manage the alignment between their service delivery and external
communication. Use the following four factors to analyse any incongruities: 1.
Inadequate Management of Service Promises Identify any promotional
material used by the service provider and describe whether the service
provider delivers on their promises as advertised. Do you see any gaps
between what is promised. Provide an example, supported by a screenshot or
OCTOBER
NOVEMBER
PORTFOLIO
(COMPLETE
ANSWERS) Semester
2 2024 - DUE 31
October 2024
[Type the document subtitle]
[Pick the date]
[Type the company name]
, Exam (elaborations)
MNM3713 OCTOBER NOVEMBER PORTFOLIO
(COMPLETE ANSWERS) Semester 2 2024 - DUE 31
October 2024
Course
Services Marketing (MNM3713)
Institution
University Of South Africa (Unisa)
Book
Services Marketing
MNM3713 OCTOBER NOVEMBER PORTFOLIO (COMPLETE ANSWERS)
Semester 2 2024 - DUE 31 October 2024; 100% TRUSTED Complete, trusted
solutions and explanations. Ensure your success with us...
QUESTION 1 1. Individual behaviours Describe how the physical layout of the
environment influences customer movements and behaviors. Support your
answer with a screenshot or image of the environment. (3) 2. Social
Interactions How does the design of the space promote or inhibit social
interactions between customers and service employees, or among
customers? Support your answer with a screenshot or image of the
environment. (3) 3. Environment and cognition What cognitive reactions do
customers and employees display in response to the environment? Support
your answer with a screenshot or image of the environment. (3) 4.
Environment and emotion Observe and describe the emotional responses
customers exhibit. For instance, are they calm, frustrated, or happy? Support
your answer with a screenshot or image of the environment. (3) 4.
Environment and physiology Are there any visible physiological reactions to
the environment? Support your answer with a screenshot or image of the
environment (3) 10 QUESTION 2 After completing the initial part of the
assessment, observe the same service provider and assess how well they
manage the alignment between their service delivery and external
communication. Use the following four factors to analyse any incongruities: 1.
Inadequate Management of Service Promises Identify any promotional
material used by the service provider and describe whether the service
provider delivers on their promises as advertised. Do you see any gaps
between what is promised. Provide an example, supported by a screenshot or
