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MNM2612 ASSIGNMENT 02 – COMPULSORY Semester 2 2024 Read the case study provided in Assignment 01 to answer questions in this Assignment. Please use any of the following free website builders such as Weebly or Wix. This will allow you to create graphical

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Institution University Of South Africa (Unisa)
Course E Commerce in Business (MNM2612)
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MNM2612 ASSIGNMENT 02 – COMPULSORY Semester 2 2024 Read the case study provided in Assignment 01 to answer questions in this Assignment. Please use any of the following free website builders such as Weebly or Wix. This will allow you to create graphical illustrations/screenshots required for some sections in this Assignment. You are allowed to use any other relates websites that sell similar products (you are NOT required to create/publish or provide links to the e-commerce website). Selling through social media has become increasingly popular among businesses. Discuss how NutyNature could make use an influencer as a seller for their social commerce. Provide a practical justification of the choice of influencer and provide an illustration/screenshot of your choice of influencer (3 marks) Social commerce is the ability to complete purchases without leaving the social media site. Discuss any four S-commerce strategies NuttyNature could use. Provide two illustrations/screenshots for any two strategies in your discussion. (6 marks) Practically discuss the web -related tools that NuttyNature could use to enhance their customer value. Provide four illustrations/screenshots for any of the tools discussed.

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BMZ ACADEMY




THE BMZ ACADEMY




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BMZ ACADEMY 061 262 1185/068 053 8213

, BMZ ACADEMY

Table of Contents

Introduction ................................................................................................................ 3

Footer Section Elements for NuttyNature's Website .................................................. 3

Utilizing an Influencer for NuttyNature’s Social Commerce ...................................... 10

Conclusion ............................................................................................................... 13

References ............................................................................................................... 13




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J. Botha, C. H. Bothma, Pieter Geldenhuys Managing E-commerce in Business
Publisher: 2008 ISBN: 9780702173042 Edition: Unknown

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