[Date]
MNM2615
Assignment 3
PORTFOLIO
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
, MNM2615 Assignment 3 PORTFOLIO Semester 2 2024
a) Discuss the industries that Africa requires with a view to establishing a business
in Africa (5 marks for the theoretical discussion).
b) Provide example on which industry does the chosen SME fall in to and provide
two more industries that the chosen SME contributes in (10 marks for the practical
application). (15)
a) Explain factors of marketing environment that may affect marketing decisions of
the SME targeting African consumer (5 marks for the theoretical discussion).
b) Provide practical example of how marketing environment will affect marketing
decisions of the chosen SME (10 marks for the practical application). (15)
a) Discuss challenges of doing business in Africa (5 marks for the theoretical
discussion).
b) Provide practical examples as to how your specific SME will be able to
overcome those challenges (10 marks for practical application). (15)
The third section should be a maximum of 15 pages. See the marking criteria
below for the marks allocation. Section 4: Recommendations: Based on the
discussions above, provide recommendations to the chosen SME/SMME and
substantiate your reasons (advise or recommend on what needs to be done to
improve the chosen SME/SMME). In addition to that, recommendations are
practical applications of the chosen SME/SMME. (15) Address the following as
technical care and presentation: Track changes are stopped and accepted. The table
of content is included. An introduction and conclusion are included. The document
is reader friendly (headings and sub-headings). The correct referencing technique
MNM2615
Assignment 3
PORTFOLIO
Semester 2 2024
QUESTIONS WITH COMPLETE ANSWERS
, MNM2615 Assignment 3 PORTFOLIO Semester 2 2024
a) Discuss the industries that Africa requires with a view to establishing a business
in Africa (5 marks for the theoretical discussion).
b) Provide example on which industry does the chosen SME fall in to and provide
two more industries that the chosen SME contributes in (10 marks for the practical
application). (15)
a) Explain factors of marketing environment that may affect marketing decisions of
the SME targeting African consumer (5 marks for the theoretical discussion).
b) Provide practical example of how marketing environment will affect marketing
decisions of the chosen SME (10 marks for the practical application). (15)
a) Discuss challenges of doing business in Africa (5 marks for the theoretical
discussion).
b) Provide practical examples as to how your specific SME will be able to
overcome those challenges (10 marks for practical application). (15)
The third section should be a maximum of 15 pages. See the marking criteria
below for the marks allocation. Section 4: Recommendations: Based on the
discussions above, provide recommendations to the chosen SME/SMME and
substantiate your reasons (advise or recommend on what needs to be done to
improve the chosen SME/SMME). In addition to that, recommendations are
practical applications of the chosen SME/SMME. (15) Address the following as
technical care and presentation: Track changes are stopped and accepted. The table
of content is included. An introduction and conclusion are included. The document
is reader friendly (headings and sub-headings). The correct referencing technique
