MNM4805 ASSIGNMENT 2 2024 MNM4805
DISCLAIMER
The MNM4805 assignment 2 2024 is a generic document that helps students to
compile their own assignments. Those who need further assistance must contact
the given details:
,MNM4805 ASSIGNMENT 2 2024 MNM4805
Contents
DISCLAIMER ........................................................................................................ 1
Market and Marketing Strategies for the Automotive Industry in South Africa ................ 4
Overall Generic Strategic Direction ........................................................................ 4
Differentiation Strategy ......................................................................................... 4
Focus Strategy...................................................................................................... 4
Combination of Strategies ..................................................................................... 4
Target Market(s) ....................................................................................................... 4
Segmentation Basis .............................................................................................. 4
Demographic Variables: .................................................................................... 4
Psychographic Variables: ................................................................................... 5
Behavioural Variables: ....................................................................................... 5
Geographic Variables: ....................................................................................... 5
LSMs (Living Standard Measures): ...................................................................... 5
Marketing Objectives and Strategies .......................................................................... 5
Objectives............................................................................................................ 5
Strategies ................................................................................................................ 6
Product Strategy ................................................................................................... 6
Price Strategy ....................................................................................................... 6
Promotion Strategy ............................................................................................... 6
Distribution Strategy ............................................................................................. 7
Additional Ps (for Service Businesses) .................................................................... 7
IMPLEMENTATION PLAN ........................................................................................... 7
TRADITIONAL MARKETING MIX STRATEGY.................................................................. 8
Product ................................................................................................................... 8
Product Offering ................................................................................................... 8
Price ....................................................................................................................... 9
Pricing Strategy: ................................................................................................... 9
Place....................................................................................................................... 9
Distribution Channels: .......................................................................................... 9
Promotion ............................................................................................................. 10
, MNM4805 ASSIGNMENT 2 2024 MNM4805
Promotion Strategies: ......................................................................................... 10
Additional Three Ps for Automotive Industry ............................................................. 10
People ............................................................................................................... 10
Physical Evidence ............................................................................................... 11
Processes .......................................................................................................... 11
ACTION PLAN ........................................................................................................ 12
MARKETING BUDGET ............................................................................................. 14
CONTROL.............................................................................................................. 15
References ............................................................................................................ 17
DISCLAIMER
The MNM4805 assignment 2 2024 is a generic document that helps students to
compile their own assignments. Those who need further assistance must contact
the given details:
,MNM4805 ASSIGNMENT 2 2024 MNM4805
Contents
DISCLAIMER ........................................................................................................ 1
Market and Marketing Strategies for the Automotive Industry in South Africa ................ 4
Overall Generic Strategic Direction ........................................................................ 4
Differentiation Strategy ......................................................................................... 4
Focus Strategy...................................................................................................... 4
Combination of Strategies ..................................................................................... 4
Target Market(s) ....................................................................................................... 4
Segmentation Basis .............................................................................................. 4
Demographic Variables: .................................................................................... 4
Psychographic Variables: ................................................................................... 5
Behavioural Variables: ....................................................................................... 5
Geographic Variables: ....................................................................................... 5
LSMs (Living Standard Measures): ...................................................................... 5
Marketing Objectives and Strategies .......................................................................... 5
Objectives............................................................................................................ 5
Strategies ................................................................................................................ 6
Product Strategy ................................................................................................... 6
Price Strategy ....................................................................................................... 6
Promotion Strategy ............................................................................................... 6
Distribution Strategy ............................................................................................. 7
Additional Ps (for Service Businesses) .................................................................... 7
IMPLEMENTATION PLAN ........................................................................................... 7
TRADITIONAL MARKETING MIX STRATEGY.................................................................. 8
Product ................................................................................................................... 8
Product Offering ................................................................................................... 8
Price ....................................................................................................................... 9
Pricing Strategy: ................................................................................................... 9
Place....................................................................................................................... 9
Distribution Channels: .......................................................................................... 9
Promotion ............................................................................................................. 10
, MNM4805 ASSIGNMENT 2 2024 MNM4805
Promotion Strategies: ......................................................................................... 10
Additional Three Ps for Automotive Industry ............................................................. 10
People ............................................................................................................... 10
Physical Evidence ............................................................................................... 11
Processes .......................................................................................................... 11
ACTION PLAN ........................................................................................................ 12
MARKETING BUDGET ............................................................................................. 14
CONTROL.............................................................................................................. 15
References ............................................................................................................ 17
