MNM2607 - Assessment 2
10 randomized questions
1. Peter, the regional PR manager for Futuristic Electronics, has instructed his staff to build
effective relationships with stakeholders. Which one of the following options does not form
part of the characteristics of effective relationships built by a PR team?
1. There must be mutual understanding of each party's social philosophy.
2. Effective relationships are dependent on parties ineffectively performing their tasks.
3. Relationships are largely built on human relations, empathy, persuasion and dialogue.
4. Building relationships involves developing favourable and positive images of both parties
in the minds of publics.
Choose the correct one:
a. There must be mutual understanding of each party's social philosophy.
b. Building relationships involves developing favourable and positive images of both
parties in the minds of publics.
c. Relationships are largely built on human relations, empathy, persuasion and dialogue.
d. Effective relationships are dependent on parties ineffectively performing their
tasks.
2. Mulalo is the PR manager of Power Chain Stores. Which one of the following options is not
related to Mulalo's PR activities?
a. There should be one-way communication between the internal and external
stakeholders of the organisation.
b. Management needs to be involved in the PR function and show support for PR campaigns.
c. The planning and execution of the company's PR strategy should be coordinated to ensure
optimal strategy implementation.
d. He should be competent to perform functions related to his job.
Page 1 of 5
10 randomized questions
1. Peter, the regional PR manager for Futuristic Electronics, has instructed his staff to build
effective relationships with stakeholders. Which one of the following options does not form
part of the characteristics of effective relationships built by a PR team?
1. There must be mutual understanding of each party's social philosophy.
2. Effective relationships are dependent on parties ineffectively performing their tasks.
3. Relationships are largely built on human relations, empathy, persuasion and dialogue.
4. Building relationships involves developing favourable and positive images of both parties
in the minds of publics.
Choose the correct one:
a. There must be mutual understanding of each party's social philosophy.
b. Building relationships involves developing favourable and positive images of both
parties in the minds of publics.
c. Relationships are largely built on human relations, empathy, persuasion and dialogue.
d. Effective relationships are dependent on parties ineffectively performing their
tasks.
2. Mulalo is the PR manager of Power Chain Stores. Which one of the following options is not
related to Mulalo's PR activities?
a. There should be one-way communication between the internal and external
stakeholders of the organisation.
b. Management needs to be involved in the PR function and show support for PR campaigns.
c. The planning and execution of the company's PR strategy should be coordinated to ensure
optimal strategy implementation.
d. He should be competent to perform functions related to his job.
Page 1 of 5
