[Company name]
COM2602
Assignment 1
Semester 2 2024
QUESTIONS WITH DETAILED ANSWERS
,COM2602 Assignment 1 Semester 2 2024
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of organisational
communication regarding the role of communication. Some commentators
view communication as a tactical activity in the organisation, manifested in
such practices as public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic role in the
organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15)
1.1.2 Explain whether communication has a strategic role or not. (10) [25] 16
1.1.1 Discuss the Concept of Strategy and Its Extensions
Concept of Strategy:
Strategy is a comprehensive plan of action designed to achieve a long-term or
overall aim. It involves setting goals, determining actions to achieve the goals,
and mobilizing resources to execute the actions. The concept of strategy
originates from military planning and has been adapted to business and
organizational contexts. In business, strategy focuses on how an organization
can gain a competitive advantage and sustain it over time.
Key Elements of Strategy:
1. Vision and Mission:
, o Vision refers to what the organization aspires to become in the
future.
o Mission defines the organization’s purpose and primary
objectives.
2. Goals and Objectives:
o Goals are broad primary outcomes.
o Objectives are measurable steps the organization takes to
achieve its goals.
3. Environmental Scanning:
o Analyzing internal and external environments to identify strengths,
weaknesses, opportunities, and threats (SWOT analysis).
4. Strategic Planning:
o Developing detailed plans to achieve strategic goals, often
involving scenario planning and forecasting.
5. Resource Allocation:
o Allocating resources such as finances, personnel, and technology
to execute the strategy effectively.
6. Implementation:
o Putting the strategic plan into action through coordinated efforts
across the organization.
7. Evaluation and Control:
COM2602
Assignment 1
Semester 2 2024
QUESTIONS WITH DETAILED ANSWERS
,COM2602 Assignment 1 Semester 2 2024
QUESTION 1
COMMUNICATION IN THE ORGANISATION
1.1 There is a debate between communicators in the field of organisational
communication regarding the role of communication. Some commentators
view communication as a tactical activity in the organisation, manifested in
such practices as public relations or advertising. On the other hand, other
communicators argue that, in fact, communication has a strategic role in the
organisation. Taking this scenario into consideration:
1.1.1 Discuss the concept of strategy and its extensions. (15)
1.1.2 Explain whether communication has a strategic role or not. (10) [25] 16
1.1.1 Discuss the Concept of Strategy and Its Extensions
Concept of Strategy:
Strategy is a comprehensive plan of action designed to achieve a long-term or
overall aim. It involves setting goals, determining actions to achieve the goals,
and mobilizing resources to execute the actions. The concept of strategy
originates from military planning and has been adapted to business and
organizational contexts. In business, strategy focuses on how an organization
can gain a competitive advantage and sustain it over time.
Key Elements of Strategy:
1. Vision and Mission:
, o Vision refers to what the organization aspires to become in the
future.
o Mission defines the organization’s purpose and primary
objectives.
2. Goals and Objectives:
o Goals are broad primary outcomes.
o Objectives are measurable steps the organization takes to
achieve its goals.
3. Environmental Scanning:
o Analyzing internal and external environments to identify strengths,
weaknesses, opportunities, and threats (SWOT analysis).
4. Strategic Planning:
o Developing detailed plans to achieve strategic goals, often
involving scenario planning and forecasting.
5. Resource Allocation:
o Allocating resources such as finances, personnel, and technology
to execute the strategy effectively.
6. Implementation:
o Putting the strategic plan into action through coordinated efforts
across the organization.
7. Evaluation and Control:
