[Company name]
DPR3702
Assignment 1
Semester 2 2024 -
DUE 16 August
2024
QUESTIONS WITH DETAILED ANSWERS
,DPR3702 Assignment 1 Semester 2 2024 - DUE 16
August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS
AND PRESSURE GROUPS In learning unit 1, you learnt about public
relations in campaign organisations and pressure groups and different tactics
used to practise public relations in this context. According to Fourie and Cant
(2017:236), “to plan and manage PR campaigns effectively, it is necessary for
the practitioner to evaluate the context and industry that PR takes place in,
since it can differ from organisation to organisation”. Using this background
and the knowledge you gained, answer the questions and apply your answers
to the practical task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND
PRESSURE GROUPS
1.1 You have been appointed by the Council for the Advancement of the
South African Constitution (CASAC), whose mandate is to ensure that the
Constitution of South Africa is advanced and not violated by any state
institution. Using the description by Tech and Yeomans (2009), discuss why
CASAC is classified as a campaign organisation. Do not reproduce the
definition of a campaign organisation from the content but use the aspects of
the definition to answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the
past 5 years to advance their strategic objectives. In your discussion mention
, the action and the steps CASAC took to make sure the issue was resolved.
(8)
1.3 Identify and discuss four public relations tactics that CASAC can use to
advance their strategic objective as a campaign organisation in South Africa.
(12)
QUESTION 1: PUBLIC RELATIONS IN CAMPAIGN ORGANISATIONS AND
PRESSURE GROUPS
1.1 Classification of CASAC as a Campaign Organisation
The Council for the Advancement of the South African Constitution (CASAC)
can be classified as a campaign organisation based on several key aspects
outlined by Tech and Yeomans (2009):
• Advocacy Focus: CASAC is dedicated to advocating for the
advancement and protection of the South African Constitution. This
advocacy role aligns with the fundamental purpose of a campaign
organisation, which is to drive societal or political change through active
engagement and promotion of specific issues.
• Public Engagement: CASAC actively engages with the public to raise
awareness about constitutional issues. This engagement often includes
public statements, media appearances, and educational campaigns,
which are hallmark activities of campaign organisations.
• Strategic Objectives: CASAC operates with clear strategic objectives
aimed at ensuring that the Constitution is upheld and not violated by
DPR3702
Assignment 1
Semester 2 2024 -
DUE 16 August
2024
QUESTIONS WITH DETAILED ANSWERS
,DPR3702 Assignment 1 Semester 2 2024 - DUE 16
August 2024
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS
AND PRESSURE GROUPS In learning unit 1, you learnt about public
relations in campaign organisations and pressure groups and different tactics
used to practise public relations in this context. According to Fourie and Cant
(2017:236), “to plan and manage PR campaigns effectively, it is necessary for
the practitioner to evaluate the context and industry that PR takes place in,
since it can differ from organisation to organisation”. Using this background
and the knowledge you gained, answer the questions and apply your answers
to the practical task below.
QUESTION 1: PUBLIC RELATONS IN CAMPAIGN ORGANISATION AND
PRESSURE GROUPS
1.1 You have been appointed by the Council for the Advancement of the
South African Constitution (CASAC), whose mandate is to ensure that the
Constitution of South Africa is advanced and not violated by any state
institution. Using the description by Tech and Yeomans (2009), discuss why
CASAC is classified as a campaign organisation. Do not reproduce the
definition of a campaign organisation from the content but use the aspects of
the definition to answer this question. (5)
1.2 Identify two actions taken by CASAC as a campaign organisation in the
past 5 years to advance their strategic objectives. In your discussion mention
, the action and the steps CASAC took to make sure the issue was resolved.
(8)
1.3 Identify and discuss four public relations tactics that CASAC can use to
advance their strategic objective as a campaign organisation in South Africa.
(12)
QUESTION 1: PUBLIC RELATIONS IN CAMPAIGN ORGANISATIONS AND
PRESSURE GROUPS
1.1 Classification of CASAC as a Campaign Organisation
The Council for the Advancement of the South African Constitution (CASAC)
can be classified as a campaign organisation based on several key aspects
outlined by Tech and Yeomans (2009):
• Advocacy Focus: CASAC is dedicated to advocating for the
advancement and protection of the South African Constitution. This
advocacy role aligns with the fundamental purpose of a campaign
organisation, which is to drive societal or political change through active
engagement and promotion of specific issues.
• Public Engagement: CASAC actively engages with the public to raise
awareness about constitutional issues. This engagement often includes
public statements, media appearances, and educational campaigns,
which are hallmark activities of campaign organisations.
• Strategic Objectives: CASAC operates with clear strategic objectives
aimed at ensuring that the Constitution is upheld and not violated by
