Mancosa ADBM Marketing Management KCQ revision

ADBM Marketing Management KCQ 2021


1. The internet of things provide exciting opportunity to
extend customer engagement and
gets people talking about the brand.
True
False


2. A reactive Philosophy is when a company understand
marketing environment as an
uncontrollable elements to which it must react and adapt.
True
False


3. The stages of adoption process include awareness; interest,
evaluation, feedback, and
adoption
True
False
(No feedback but a trial)

, 4. Complexity is the degree to which innovation is difficult to
understand or use.
True
False


5. A reactive Philosophy is when a company understand
marketing environment as an
uncontrollable elements to which it must react and adapt.
True
False


6. Consumer generated marketing involves working closely
with partners in other company
departments and outside the company to jointly bring greater
value to customers
True
False
(It’s a Partner Relationship Management-PRM NOT C-GM)


7. Millennia’s are self-centric, they are a ‘Me generation’
driven by the tendency to share
and curate every aspect of their life activities on social media
as part of ‘self-run’,
personal ambition and success.
True
False