Media Studies: Institutions, Theories and Issues
COM3702
ASSIGNMENT 01
SEMESTER 1 2024
1
, Table of Contents
Cover page 1
Table of Contents 2
1. Introduction 2
2. MEDIA POLICY AND REGULATION 3
2.1 Internal and external media regulations in South Africa 3
2.1.1 Brief overview of the Prevention and Combating of Hate Crimes and Hate Speech
Bill 3
2.1.2 freedom of expression and the limitations 4
3. REPRESENTATION 5
3.1 Representation defined 5
3.1.1 A comprehensive explanation of the simulacrum theory in the context of
representation. 5
3.1.2 Simulacrum Advertisement 6
3.1.3 The advertisement as a presentation of signs that relate to the concept of
“profound reality” and simulacrum: 7
3.2 Gender and the media 7
3.2.1 Introduction 7
3.2.2 The Body of the Essay 7
Theory of Gender 7
Theory of Stereotyping 8
Analysis of the Advertisement 9
3.2.3 Conclusion 10
4. Conclusion 10
Self-Assessment and Self-Reflection 10
Bibliography 12
2
COM3702
ASSIGNMENT 01
SEMESTER 1 2024
1
, Table of Contents
Cover page 1
Table of Contents 2
1. Introduction 2
2. MEDIA POLICY AND REGULATION 3
2.1 Internal and external media regulations in South Africa 3
2.1.1 Brief overview of the Prevention and Combating of Hate Crimes and Hate Speech
Bill 3
2.1.2 freedom of expression and the limitations 4
3. REPRESENTATION 5
3.1 Representation defined 5
3.1.1 A comprehensive explanation of the simulacrum theory in the context of
representation. 5
3.1.2 Simulacrum Advertisement 6
3.1.3 The advertisement as a presentation of signs that relate to the concept of
“profound reality” and simulacrum: 7
3.2 Gender and the media 7
3.2.1 Introduction 7
3.2.2 The Body of the Essay 7
Theory of Gender 7
Theory of Stereotyping 8
Analysis of the Advertisement 9
3.2.3 Conclusion 10
4. Conclusion 10
Self-Assessment and Self-Reflection 10
Bibliography 12
2
