DPR1506 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED

Well-structured DPR1506 Assignment 1 (ANSWERS) Semester 1 2024 - DISTINCTION GUARANTEED. (DETAILED ANSWERS - DISTINCTION GUARANTEED!). QUESTION 1: Theoretical foundations of public relations writing 1.1. As a public relations writer, you should view persuasion in three basic ways. The first is a learning process, providing information to your target audience. The second is a power process, during which you force information on the audience. According to the third view, persuasion is an emotional process. Thus, a public relations writer should inform and appeal to people’s emotions and logic (Newsom & Haynes 2015). Newsom and Haynes (2015:132) outline five (5) communication design approaches to persuasion. Identify and explain the five (5) communication design approaches to persuasion. [10] 1.2. Match column B with column A. Write the correct LETTER only next to the correct number in your answer sheet; for example, 1.2.1. B. [10] COLUMN A COLUMN B 1.2.1. Fact sheets A. Newspaper articles expressing the editor’s opinion on a topical issue. 1.2.2. Press or media release B. These are basic information pieces providing background as an aid to reporters, editors, executives, employees, and spokespersons. 1.2.3. Speeches C. Comprehensive information on an organisation’s activities throughout the preceding year. 1.2.4. Annual reports D. The controlled use of media to ensure that your message reaches your public in the exact form you intended. 1.2.5. Media kit E. These are used most often to disseminate information and are sent to every possible medium, from newspapers to broadcast media (e.g., radio and television stations). 1.2.6. Backgrounders F. It is written about people and offers background information in a simple and comprehensive manner. 1.2.7. Biography G. These are for internal and external publications. 1.2.8. Articles H. Messages that take the form of presentations. 1.2.9. Advertising I. Presentations of data in a format that emphasises key points concisely. DPR1506 - S1 - ASSIGNMENT 01 4 1.2.10. Editorials J. This is a package of information in print or online format that helps journalists understand and write a story. 1.3 Identify and discuss five (5) steps in the persuasion process. [10] [30] QUESTION 2: RESEARCH FOR PUBLIC RELATIONS WRITING 2.1 Explain four (4) ways that research can support and improve public relations (PR) practice. [8] 2.2 By using practical examples, discuss the concepts of PESTEL. [12] [20] QUESTION 3: RESEARCH FOR PUBLIC RELATIONS WRITING 3.1 Media Monitoring As a public relations practitioner, you can do research by scanning the media. The broad research approach of message analysis consists of content analysis. Media monitoring or media scanning is monitoring the output of the print, online and broadcast media. You can use content analysis to examine the writings of others, such as press or media coverage, to answer two basic questions: How much coverage did your employer get; and what kind of coverage did your employer get? (Newsom & Haynes 2015). With the above statement in mind, you must conduct media monitoring for the South African Broadcasting Corporations (SABC). Please choose only five (5) articles that address SABC-related news. DPR1506 - S1 - ASSIGNMENT 01 5 Your media monitoring must have the following: Title Date of publication Media house who published the article Ratings