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Summary

Summary Marketing IIB (Integrated Marketing Communications) Chpt.9 - Advertising Management

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The Advertising Management Process, Disinvesting, and Elasticity.

Institution
University Of The Witwatersrand (wits)
Course
Integrated Marketing Communications (BUSE2027)








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Shimp, Terence A. Shimp, J. Craig Andrews Integrated Marketing Communications
  • 2013
  • 9781408093566
  • Unknown

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Institution
University of the Witwatersrand (wits)
Course
Integrated Marketing Communications (BUSE2027)
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Chapter 9
Uploaded on
January 13, 2024
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Written in
2023/2024
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Summary

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Integrated Marketing Communications by ProfessorBurgerQueen



Advertising Management
- In SA
- Advertising on Food (66%)
- Advertising on home care (36%)
- Top Advertisers (30) spend R56m a day
- 68% of all Ad spend is on TV
- Outdoor billboards and Print are under pressure

- Where do SA companies spend?




- Average advertising to sales ratio is between 2 and 10%, 4.3% in SA

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